Why should your customers do business with you?

If you can’t explain why customers should do business with you, how can you expect THEM to know Listen and look closely at advertisements that promote that they are the BEST – HIGHEST RANKED – MOST AWARDED – at something and it always come with the key qualifier. Best “in class,” and most awarded “in … Read more

Hiring the best people

“You can’t send a duck to eagle school” You have to admit, when you saw the headline of Colin Thompson’s short article. Ducks? Eagles? What’s this to do with business? But you will be simply stunned by the truth behind this kind of funny sentence. What about you? Do you think you can train a duck to become … Read more