Business Case Mistakes and How to Avoid Them

a group of people harassing a woman in black blazer with sketchbook

Business Case analysis has become mandatory for important decision making and planning in government, business, and non-profit organisations everywhere. As a result, most case-building responsibilities now belong to those who are not “finance” people. Everyone talks about the business case but surprisingly few people really know what that means. That was true in the early … Read more

Why Video Marketing Works

Whether you own a small business or part of a multinational corporation, there is a constant truth in the marketing landscape: videos are more effective than images, banner ads and sound bites. But what strategies can businesses employ to get the most out of their video marketing? Here’s a look at techniques and the statistics … Read more