In today’s competitive business world, many organizations are choosing to focus their growth strategy through mergers and acquisitions. The value proposition for leaders is that by joining forces with another organization, growth can be more exponential and accelerated when compared with attempting to expand organically. When an organization is considering a potential merger or acquisition, they often place a priority on evaluating the prospect’s industry segments, geographic footprint, revenue, and service offerings. While this is critically important to achieve the desired goals, if the people & culture component is overlooked, there is a significant risk of turnover, low engagement, and low performing teams which in turn affects the experience for clients and ultimately organizational performance. This is where HR leadership has a critical role to play.

Before we dive into some best practices, I’d like to take a moment to differentiate between a merger and acquisition as these words are used interchangeably. A merger occurs when two organizations agree to join forces to create a new, joint organization. The recent merger of BKD and DHG to become FORVIS is a good example of a merger. Conversely, an acquisition is where one organization is absorbed by another. The recent agreement for tech giant Oracle to acquire Cerner is an example of this type of transaction. It is important to note that since an acquisition can have a negative connotation as a “takeover”, it is sometimes informally referred to as a merger, leading to the use of these terms interchangeably. Now that the business lesson has concluded, let’s return to the topic at hand.

Regardless of the type of transaction that is taking place, it is essential to have people strategies as a central component, particularly at the onset of conversations between two organizations. For this to occur and for HR leaders to be invited to this conversation, a prerequisite is for these individuals to establish credibility as a strategic business partner so they can have a seat at the table. For more on this topic, visit my blog and download the whitepaper “How to Get a Seat at the Table”.

To truly put people first, here are five best practices to consider for your next merger or acquisition:

Conduct People Strategy Due Diligence

At the onset, a people workstream should be formed to conduct due diligence for the prospect organization. This team’s responsibility is to evaluate the following elements of the potential transaction:

• Cultural Values
• Benefits Structure and Philosophy
• Compensation Structure
• Critical Policies
• Personnel Structure
• Performance Processes

The focus of the people workstream is not to look for 100% alignment in all of these areas, but to envision what the future state of the organization would look like given this information and how it would impact the employee experience. Even if the prospect organization would be forced to transition to the acquiring organization’s policies and practices, how would this transition play out and would differences have an impact on employee morale and retention? Alternatively, would there be elements of the prospect organization that you’d want to adopt? These are just a few of many questions that you’ll want the people workstream to dig deeper into.  

Develop a Consistent, Repeatable Due Diligence Process

Especially if you are an organization that plans to have significant M&A activity in the future, there is great benefit to having a well-thought-out process that can be replicated and scaled up/down as you look to evaluate a variety of different prospects for a merger or acquisition. It is important to have an “apples to apples” comparison process so that you are consistently looking at the same metrics of each organization being evaluated so that you can be objective in the decision-making process. This does not mean you would need to have similar size organizations you are evaluating, but rather a consistent set of principles to operate from as you do the due diligence. For example, if you are looking at three different organizations, using the same principles for evaluating benefit structure and philosophy will help you clearly identify the best fit given your goals for the transaction.  

Develop a Robust Internal Communication Plan

Likely one of the most important elements of the M&A process is communication, and more specifically, internal communication. There are two components to this: the announcement and the integration. During the announcement phase, important elements will need to be considered such as how and when your employees find out about the deal, who they hear it from, and what type of medium the information is being disseminated in. Moving forward to the integration, employees need to feel as though their organization cares about them, regardless of what side of the transaction they are on.

Below are three key goals that should drive your communication plan:  

1. Engagement and Retention: How will you provide the opportunity for team members to stay informed, feel invested in the change, and have a compelling reason to stay?
2. Career Planning and Development: What will you to do help your team members connect the dots between now and the future as it relates to their career growth?
3. Team Building & Connection: When the transaction is complete, what will you do to empower your leaders to facilitate high performance and connection within newly formed teams?   

Create Great Onboarding Experiences   

Particularly in the case of an acquisition, it is essential to have a thorough onboarding process. This begins with the sharing of basic organizational information, operations, and benefits, but extends beyond the first day to help new employees become assimilated into a new culture. During their first 90 days, employees will begin to form opinions about their role, their leader, and the organization overall. How they feel about these components will drive the likelihood of retention. As a result, there is a great opportunity to create a world-class onboarding experience for new employees to include elements such as the following:

• Local social gatherings
• Team building events
• Exciting project opportunities
• Intentional coaching conversations
• And much more!

If you can envision the first 90 days like a “red carpet” treatment where each employee is taken through a personalized experience, the chances of that person feeling engaged and connected is high and the probability of them staying is increased.

Mergers & Acquisitions: Closing Thoughts

There’s no way around it; mergers and acquisitions are hard. Having been through many of these through my career as an HR leader and employee, I can attest that there are always challenges to overcome and varying perspectives to navigate. But the one thing you can control is to have a well-thought-out plan in place that puts your people first. If you do this, your chances of success will only increase.

If you are looking to learn more about mergers & acquisitions or are getting ready to go through one and would like a guide to lead you or your team, I’d love to help!

Throughout my article series, The Role of a CHRO in CEO Transitions, I’ve discussed how the CHRO can be an influential part of a major leadership transition. I’ve shared strategies for creating a connection, educating on the HR function, and integrating the CEO into the organization. Once these steps have taken place, a relationship has been formed between the CEO and CHRO that creates the opportunity for collaboration on a strategic level.

At this stage, the question becomes: How do you best collaborate with the top leader of an organization on people initiatives? The short answer is that each scenario will be unique, depending upon the circumstances.

Speaking personally, our new CEO Tom Watson and I have been colleagues at BKD for quite some time and have developed an effective working relationship. Tom understands my priorities for our people, and I have also taken the time to understand his strategic priorities in his role as a Regional Managing Partner and now as a CEO. This type of relationship enables me to approach him with new ideas and bring him in easily when we launch a major HR initiative. If you don’t have experience working with your new CEO in the past as a colleague, or if the new leader is an external hire, your challenges may look completely different.

Regardless of your circumstances, there are four guiding principles that can be applied across the board to collaborate effectively with your new CEO or other senior leader:

Understand the Business

First and foremost, it is critical that you have a deep understanding of the business you are operating in. This includes the core business model, operations, competitive landscape, and organization strategy. When you understand how the business works, you can work with your CEO more effectively and have productive conversations about how people initiatives will influence the overall success of the organization and increase its competitive advantages.   

Connect the Dots to Their Strategic Priorities

In the first article in this series, Relating to Your New CEO, I shared the importance of learning the new CEO’s top strategic priorities and vision for the future. When collaborating with the CEO, connect the dots back to these priorities when you are collaborating with them on HR initiatives. Here’s an example of how you might frame up the connection between an HR initiative and a strategic priority:

“I know the organization is looking to expand and has some aggressive growth goals in the next fiscal year. I think to accomplish this, we will need an increasingly diverse workforce that can provide a variety of perspectives and connect with a wide range of clients. As a result, we’d like to put together a specific HR strategy to attract diverse talent to our organization.”

Speak Their Language

Along the same theme of connecting the dots to strategic priorities, it is important to speak in terms that the new CEO will resonate with. The highest executive within an organization will likely be focused on the following key elements (along with others):

• Revenue growth
• Business expansion
• Profitability
• Shareholder returns

When you are working with the CEO, it will be important to incorporate these concepts into the planning process when you are discussing your goals and aspirations with people initiatives.

Ask for Their Input and Implement It

One of the most important aspects to building a connection with a senior leader in an organization is to actively seek out their input. By doing so, you are communicating that you understand the value of a different perspective and are open to feedback. Secondly, and more importantly, strive to implement their feedback into your strategy and initiatives. As an HR leader this will help communicate a sense of unity between you and the CEO to your team, which supports your credibility and gain buy-in from your team.

Collaborating with Your New CEO: Questions to Ponder:

1. What could you be doing differently to collaborate more effectively with your CEO?
2. What challenges have you overcome in collaborating with your CEO?
3. How have you worked to understand your business as an HR leader?

Feel free to share your thoughts in the comments!