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Before branching out, it’s worth making sure everything is rock solid. Things like sound sales channels, compliance with local laws, understanding localisation and cultural considerations. As Herb Lair, founder and CEO of a high tech company, explains in his piece for CEO Worldwide – there’s a right way and a wrong way to approach international business development. You can read it here: https://www.ceo-worldwide.com/ceobulletin/CEObulletin000108-EN.pdf