{"id":1533,"date":"2018-06-29T09:42:21","date_gmt":"2018-06-29T09:42:21","guid":{"rendered":"http:\/\/www.ceo-worldwide.com\/blog\/?p=1533"},"modified":"2025-03-25T05:37:37","modified_gmt":"2025-03-25T05:37:37","slug":"how-to-make-the-brand-turnaround-on-the-first-biggest-global-market-after-us","status":"publish","type":"post","link":"https:\/\/www.ceo-worldwide.com\/blog\/how-to-make-the-brand-turnaround-on-the-first-biggest-global-market-after-us\/","title":{"rendered":"How to make the brand turnaround on the first biggest Global Market after US?"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Before we go into the details of the brand turnaround project, I would like to give a short statement about being a women leader: YES, I AM A WOMEN BUT I have always behaved without thinking I am a women. Work place is competitive for all (men and women) and what will make difference is results, how to get them and how you develop your team&amp; work with others. I have always tried to lead by example. When I took this turnaround challenge, I was the first women to do so and my sales force and customers were mostly men. I gained respect step by step from all. Then I tried to balance the team with more women as I believe&nbsp;<strong>the balance creates a good mix and is part of diversity<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s look at the brand turnaround project:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Industry: Apparel<\/li>\n\n\n\n<li>Positions held: <a href=\"https:\/\/www.ceo-worldwide.com\/executive-search-engine.php?lev=&amp;fnct_code=VPSM&amp;sect_code=&amp;miss_code=&amp;terr_code=&amp;submit=Search#home\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Director<\/a> and then General Manager<\/li>\n\n\n\n<li>How hired: Internal promotion via internal interviews<\/li>\n\n\n\n<li>Brand turnaround context: First signs of decline when I applied for the role. At that time I held a sales director role on a smaller brand within the company and became with the new role the first women in that role for this brand in this market!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 1: FACE REALITY<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meet customers, spend time in the field with the sales team on different channels<\/li>\n\n\n\n<li>Assess in depth &amp; evaluate impact of decline on your budget in terms of revenue and profitability<\/li>\n\n\n\n<li>Hold conversation with your top management and be transparent<\/li>\n\n\n\n<li>Hold meetings with your direct and indirect team and be transparent about the challenge to over come<\/li>\n\n\n\n<li>Start working on actions to minimize the current gap to prepare the brand turnaround<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 2: CHANGE \u2013 \u201cINSANITY IS DOING THE SAME THING OVER AND OVER AGAIN AND EXPECTING DIFFERENT RESULTS\u201d EINSTEIN QUOTE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Same behaviors will generate same results. Once you know that you need to identify what changes are required. You need to be radical and drive their implementation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 3: FASHION APPAREL REQUIRES ALSO PROCESS AND STRUCTURE FOR A SUCCESSFUL BRAND TURNAROUND<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apply the same principals in apparel than in <a href=\"https:\/\/en.wikipedia.org\/wiki\/Fast-moving_consumer_goods\" target=\"_blank\" rel=\"noreferrer noopener\">FMCG<\/a> but in a simple, smart way. This approach was new at that time for apparel industry.<br>Principles: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Prioritize your accounts (revenue\/profit criteria)<\/li>\n\n\n\n<li>Plan your visits\/calls 4 weeks in advance<\/li>\n\n\n\n<li>Share your final plan a week before with your manager of the whole organization<\/li>\n\n\n\n<li>Prepare each call with clear quantified objectives and define agendas<\/li>\n\n\n\n<li>Debrief on agreed actions regarding the next steps and the achieved results<\/li>\n\n\n\n<li>Keep all information in the customer file.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Drive execution of this new way of working via your managers team and ensure by yourself it\u2019s done. Be consistent on it if you want your team to believe in it and do it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 4: CELEBRATE SUCCESS WITHIN YOUR TEAM AND GROW YOUR TEAM CONFIDENCE<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Failing at delivering budget creates tension and month after month, team starts lacking confidence. This is reason why it\u2019s key to start celebrating even small success from one team member or one region with all. It gives a light and put everyone in a different mode. It\u2019s like in sports. If you believe you can make it, you train yourself and there will be a day when you will be successful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 5: NEVER COMPROMISE SHORT TERM WITH MEDIUM TERM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brand turnaround comes from several factors but there is a big one called \u201cbrand equity\u201d on which sales have a great role to play. Sales have to drive revenue within the frame of brand equity! This is never to forget. Align with marketing and merchandising on brand objectives and ensure sales force understand them and have also qualitative objectives to reach and reason behind those targets. Ensure you deliver your short term with quick win that will not damage your medium term objectives<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"801\" data-attachment-id=\"4164\" data-permalink=\"https:\/\/www.ceo-worldwide.com\/blog\/how-to-make-the-brand-turnaround-on-the-first-biggest-global-market-after-us\/pexels-photo-7256897\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?fit=1880%2C1255&amp;ssl=1\" data-orig-size=\"1880,1255\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Photo by Anete Lusina on &lt;a href=\\&quot;https:\/\/www.pexels.com\/photo\/faceless-woman-drawing-sketches-in-studio-7256897\/\\&quot; rel=\\&quot;nofollow\\&quot;&gt;Pexels.com&lt;\/a&gt;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;faceless woman drawing sketches in studio&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-photo-7256897\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo by Anete Lusina on &lt;a href=&quot;https:\/\/www.pexels.com\/photo\/faceless-woman-drawing-sketches-in-studio-7256897\/&quot; rel=&quot;nofollow&quot;&gt;Pexels.com&lt;\/a&gt;&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?fit=1024%2C684&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?resize=1200%2C801&#038;ssl=1\" alt=\"brand turnaround best practices\" class=\"wp-image-4164 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/801;object-fit:cover\" data-srcset=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?w=1880&amp;ssl=1 1880w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-7256897.jpeg?resize=1200%2C800&amp;ssl=1 1200w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">STEP 6: BRING RETAIL BEST PRACTICES INTO WHOLESALE<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sell out focus is key any case.<\/li>\n\n\n\n<li>With a retail back ground, it\u2019s obvious.<\/li>\n\n\n\n<li>For ones having work in wholesale, it has been a learning path.<\/li>\n\n\n\n<li>Focus most of your team on improving sell thru results of their customers.<\/li>\n\n\n\n<li>Act as a retailer for your customer! It\u2019s has been a key mindset to develop and actions to put in place.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 7: CELEBRATE SUCCESS WITH ALL<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Important to take time to celebrate and pause to review progress and how success has been achieved. Celebrate with all within the company to ensure team spirit is kept in good time also!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 8: BE DEMANDING, CONSISTENT AND RESILIENT AND FAIR TO YOUR TEAM!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your growth to be sustainable, you need to keep driving implementation all initiatives and ensure processes are used at any time. This is restless effort!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">STEP 9: KEEP DEVELOPING YOUR TEAM AND EMPOWER THEM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spend time in coaching and developing your team. Identify within your team who could be your potential bench and prepare him as best as possible. It will allow you to be promoted and feel secured if you have a successor ready for the role.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WHAT I LEARNED:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work under business and financial pressure<\/li>\n\n\n\n<li>Be transparent<\/li>\n\n\n\n<li>Say what you do and do what you say<\/li>\n\n\n\n<li>Be consistent<\/li>\n\n\n\n<li>Be demanding<\/li>\n\n\n\n<li>Encourage your team especially when times are tough<\/li>\n\n\n\n<li>Invest time in coaching &amp; developing your team<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"146\" height=\"200\" data-attachment-id=\"2547\" data-permalink=\"https:\/\/www.ceo-worldwide.com\/blog\/how-to-make-the-brand-turnaround-on-the-first-biggest-global-market-after-us\/attachment\/71718\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/05\/71718.jpg?fit=146%2C200&amp;ssl=1\" data-orig-size=\"146,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"71718\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/05\/71718.jpg?fit=146%2C200&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/05\/71718.jpg?resize=146%2C200&#038;ssl=1\" alt=\"\" class=\"wp-image-2547 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 146px; --smush-placeholder-aspect-ratio: 146\/200;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">About the author: Nathalie Schneider, an experienced commercial executive director, with significant expertise of leading multi brand brand retail operations. She has a strong track record of aligning teams. As a senior business leader, she is adept at strategic planning, change management , driving execution of profitable sales results and delivering continuous improvement in sectors of retail, wholesale and fashion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.female-executive-search.com\/meet-our-women-leaders\/short-bio\/?cntc_id=71718\" target=\"_blank\" rel=\"noreferrer noopener\">View Nathalie&#8217;s short bio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before we go into the details of the brand turnaround project, I would like to give a short statement about being a women leader: YES, I AM A WOMEN BUT I have always behaved without thinking I am a women. Work place is competitive for all (men and women) and what will make difference is &#8230; <a title=\"How to make the brand turnaround on the first biggest Global Market after US?\" class=\"read-more\" href=\"https:\/\/www.ceo-worldwide.com\/blog\/how-to-make-the-brand-turnaround-on-the-first-biggest-global-market-after-us\/\" aria-label=\"Read more about How to make the brand turnaround on the first biggest Global Market after US?\">Read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":4163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9,7,30,8],"tags":[922,233,107,85,84],"ppma_author":[649],"class_list":["post-1533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interim-management","category-interim-manager","category-international-management","category-top-executives","tag-brand-turnaround","tag-business-turnaround","tag-sales-2","tag-turnaround","tag-turnaround-management"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2018\/06\/pexels-photo-336372.jpeg?fit=1880%2C1253&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7XjMV-oJ","jetpack-related-posts":[{"id":83,"url":"https:\/\/www.ceo-worldwide.com\/blog\/interim-management-turnaround\/","url_meta":{"origin":1533,"position":0},"title":"Interim Management \u2013 Life at the Sharp End (Part 3)","author":"Peter Wolf","date":"","format":false,"excerpt":"Part 1: Interim Management: Life at the Sharp End of the BusinessPart 2: Interim Management: The First Week Interim Management, is there a Recipe? Ideally, what you would like to have is sort of a recipe, telling you what your ingredients are, how to stir them and finally at what\u2026","rel":"","context":"In &quot;Interim Manager&quot;","block_context":{"text":"Interim Manager","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/executive-search\/interim-manager\/"},"img":{"alt_text":"Interim Management \u2013 Life at the Sharp End of the Business","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/06\/7486706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/06\/7486706.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/06\/7486706.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/06\/7486706.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/06\/7486706.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1323,"url":"https:\/\/www.ceo-worldwide.com\/blog\/business-turnaround-case-study\/","url_meta":{"origin":1533,"position":1},"title":"Business Turnaround","author":"Michael Stewart","date":"","format":false,"excerpt":"A business turnaround case study is a detailed analysis of a business that has faced significant challenges and has been able to successfully recover. The case study provides insights into the reasons behind the business's struggles and its eventual turnaround. It also highlights the key strategies and tactics that were\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"turnaround case study","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/u2bi3gmnsse.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/u2bi3gmnsse.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/u2bi3gmnsse.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/u2bi3gmnsse.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/u2bi3gmnsse.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":41,"url":"https:\/\/www.ceo-worldwide.com\/blog\/top-executive-success-story-turnaround\/","url_meta":{"origin":1533,"position":2},"title":"Turnaround of a SMB company close to insolvency","author":"Jean-Luc Hauser","date":"","format":false,"excerpt":"CONTEXT Turnaround: A SMB company acting in ophtalmic lenses had to face a critical situation: Lack of cash, increasing delays for paying the suppliers Sales volume decrease Frequent delays in products deliveries High level scrap rate (14 %) Lack of manufacturing space An equity fund having invested in this company\u2026","rel":"","context":"In &quot;Business Development&quot;","block_context":{"text":"Business Development","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/business-development\/"},"img":{"alt_text":"smb turnaround","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/2zzp12chxhu.jpg?fit=1200%2C797&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/2zzp12chxhu.jpg?fit=1200%2C797&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/2zzp12chxhu.jpg?fit=1200%2C797&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/2zzp12chxhu.jpg?fit=1200%2C797&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/2zzp12chxhu.jpg?fit=1200%2C797&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":911,"url":"https:\/\/www.ceo-worldwide.com\/blog\/10-tips-for-a-successful-turnaround\/","url_meta":{"origin":1533,"position":3},"title":"10 Tips for a Successful Business Turnaround","author":"Mike Mastroyiannis","date":"","format":false,"excerpt":"A business turnaround success history Revitalised the company , successful Due Diligence, acquired a start-up and established a Joint Venture with a fortune 500 all within 12 months followed from fast growth , global expansion and acquired within 3 years.Company: Medium Size , 5 years in B to B business\u2026","rel":"","context":"In &quot;Business Development&quot;","block_context":{"text":"Business Development","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/business-development\/"},"img":{"alt_text":"skyscrapers with reflecting walls in modern megapolis","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2015\/03\/pexels-photo-7078666.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2015\/03\/pexels-photo-7078666.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2015\/03\/pexels-photo-7078666.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2015\/03\/pexels-photo-7078666.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2015\/03\/pexels-photo-7078666.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7453,"url":"https:\/\/www.ceo-worldwide.com\/blog\/driving-profitability-and-strategic-turnaround-at-lafarge-white-cement\/","url_meta":{"origin":1533,"position":4},"title":"Driving Profitability and Strategic Turnaround at Lafarge White Cement","author":"Bo Ankerfelt","date":"","format":false,"excerpt":"Role:General Manager, White Cement Business UnitTenure:2008 \u2013 2011Industry:Global Cement Production \/ Building Materials (France \/ International) THE MANDATE Joined Lafarge \u2014 at the time the world's largest cement producer and top 3 in gypsum and concrete (76,000 employees) \u2014 to lead the White Cement global business unit. The mandate was\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"illustration of rocket flying falling money banknotes","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6289047.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6289047.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6289047.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6289047.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6289047.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5953,"url":"https:\/\/www.ceo-worldwide.com\/blog\/case-study-management-on-demand-rescues-video-on-demand\/","url_meta":{"origin":1533,"position":5},"title":"Management on Demand rescues Video on Demand","author":"CEO Worldwide","date":"","format":false,"excerpt":"Management on Demand allows to immediately start an interim management assignment with the option to turn the interim management mission into permanent recruitment. A successful mission 7 months after the arrival of the CEO Worldwide's vetted Interim Manager Eric Caen, who became President of the board and CEO of Glowria\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"Management on Demand rescues Video on Demand","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/mqxttwjhfja.jpg?fit=1200%2C805&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/mqxttwjhfja.jpg?fit=1200%2C805&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/mqxttwjhfja.jpg?fit=1200%2C805&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/mqxttwjhfja.jpg?fit=1200%2C805&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/mqxttwjhfja.jpg?fit=1200%2C805&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"authors":[{"term_id":649,"user_id":30,"is_guest":0,"slug":"nathalie-schneider","display_name":"Nathalie Schneider","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/2d6bbbfdc89f5c775cb8367fb0a6d7314c70798528add91b65906645b8727b77?s=96&d=mm&r=g","author_category":"","user_url":"","last_name":"Schneider","first_name":"Nathalie","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/1533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/comments?post=1533"}],"version-history":[{"count":10,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/1533\/revisions"}],"predecessor-version":[{"id":5222,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/1533\/revisions\/5222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media\/4163"}],"wp:attachment":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media?parent=1533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/categories?post=1533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/tags?post=1533"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=1533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}