{"id":2149,"date":"2019-11-15T15:47:00","date_gmt":"2019-11-15T15:47:00","guid":{"rendered":"http:\/\/www.ceo-worldwide.com\/blog\/?p=2149"},"modified":"2025-06-24T05:12:48","modified_gmt":"2025-06-24T05:12:48","slug":"emerging-trends-in-supply-chain-management","status":"publish","type":"post","link":"https:\/\/www.ceo-worldwide.com\/blog\/emerging-trends-in-supply-chain-management\/","title":{"rendered":"Emerging trends in Supply Chain Management"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cPerseverance is not a long race; it is many short races one after the other.\u201d <\/em> &#8211; <em>Walter Elliot<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This prominent Scottish politician\nsaw the important distinction between tactics and strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logistics involves successfully\npiecing together any number of moving parts into one working supply chain.\nAlthough it may look like one long process, supply chain managers need the\npatience to think in terms of both the end-to-end system and its constituent\nparts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emerging trends in <a href=\"https:\/\/www.ceo-worldwide.com\/executive-search-engine.php?lev=&amp;fnct_code=SCD&amp;sect_code=&amp;miss_code=&amp;terr_code=&amp;submit=Search#home\" target=\"_blank\" rel=\"noreferrer noopener\">supply chain management<\/a> has been largely driven by the incessant growth in businesses, by the reliance of one business on another and by the demands that are far flung across geographies, deep into the hinterlands and traversing many barriers, in the backdrop of a globalised business complexities and more holistic move to \u201ce-commerce\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This driving force gets further amplified by the need to \u201cDeliver upon promises made to customers\u201d which requires real time data for managing complexities such as digital solutions to map vendor performance and business intelligence to better understand customer behaviour.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leverage the resources and capabilities of supply chain partners<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hence for a logistics professional in real time digital environment it\u2019s important to run \u201cwhat if\u201d scenarios and dig into any areas that gives a pause for thought in terms of advance planning, which will help leverage the resources and capabilities of supply chain partners to create superior value and competitive advantage in the market place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The evolving trends in global\nsourcing practices, multichannel routes to market and relationship-based\ninnovation are transforming the business landscape along with performance\nimprovements which has led to a high resolution of brand visibility, enhanced\nsales and profits and further the cause of innovative processes, setting of\nhigher benchmarks in terms if best practices and relationship building amongst\nthe stakeholders.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integrating operations, management\nof materials and products, information and capitals into a well formatted\nsupply chain is the new paradigm in organising business lines. Hence supply\nchain the mantel of \u201cBackbone\u201d \u2013 a valuable component of all business planning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The current scenario:<\/strong> The supply chain and logistic sectors are being transformed by several innovative solutions such as IOT (Internet of things), Big Data, Artificial Intelligence, 3D Printing, Robotics and Automation, Digital Logistics Marketplace, Blockchains, On demand technologies, Crowd shipping etc.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"800\" data-attachment-id=\"4004\" data-permalink=\"https:\/\/www.ceo-worldwide.com\/blog\/emerging-trends-in-supply-chain-management\/pexels-photo-1117211\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?fit=1880%2C1253&amp;ssl=1\" data-orig-size=\"1880,1253\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Photo by David Dibert on &lt;a href=\\&quot;https:\/\/www.pexels.com\/photo\/turned-on-light-crane-1117211\/\\&quot; rel=\\&quot;nofollow\\&quot;&gt;Pexels.com&lt;\/a&gt;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;turned on light crane&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-photo-1117211\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo by David Dibert on &lt;a href=&quot;https:\/\/www.pexels.com\/photo\/turned-on-light-crane-1117211\/&quot; rel=&quot;nofollow&quot;&gt;Pexels.com&lt;\/a&gt;&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?fit=1024%2C682&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?resize=1200%2C800&#038;ssl=1\" alt=\"supply chain\" class=\"wp-image-4004 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;object-fit:cover\" data-srcset=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?w=1880&amp;ssl=1 1880w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pexels-photo-1117211.jpeg?resize=1200%2C800&amp;ssl=1 1200w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Factors guiding the new trends in supply chain design and performance:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Need for advance planning &#8211; Advanced demand planning systems help companies to create an efficient customer focused mindset without sacrificing operational efficiency.<\/li>\n\n\n\n<li>The globalisation of business landscape &#8211; has brought with it an ever complex and changing socio-political barriers to deal with. Hence a well thought of supply chain network which can optimise the positive effects of the socio-political-economic flux and mitigate the its negative effects is the call of the day to smoothen a cost-effective flow of materials through these \u201ccomplex web of networks\u201d<\/li>\n\n\n\n<li>Competition and pricing pressures \u2013 The focus should be at cost rationalisation and creating an efficient value chain which will aid cost competitiveness and simultaneously provide value added services to meet the demands of a varied set of customers. <\/li>\n\n\n\n<li>Outsourcing \u2013 The valuable idea of outsourcing has become a key to the efficiency of the supply chain. In this aspect supply chain is nothing but a \u201cpooling in of various core competencies\u201d of different partners along the supply chain, thereby bringing in manifold synergies and enhanced focus on one\u2019s own core capability, thereby bringing in enhanced value and reducing the pricing pressures. The challenge though remains here is a \u201cquality driven well synchronised and seamless chain of value partners\u201d who can work briskly in tandem such that the promises made to the end customer can be fulfilled.<\/li>\n\n\n\n<li>Complex product life cycles \u2013 The demands of the markets are to continuously develop innovative product; at the same time the efficiency would aim at minimising the cannibalization of the existing products.<\/li>\n\n\n\n<li>Collaboration between stake holders \u2013 As supply chains continue to evolve there has been a move towards more intense collaboration between customers, suppliers and other peripheral stakeholders. This level of collaboration goes beyond linking information systems to fully integrated business processes and organisational structures.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The future holds good for businesses which seek to stay sustainable through accountability in terms of delivering to the customers &amp; stakeholders the values promised <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThe focus herein is \u201cContinuously monitoring the flux, staying abreast with the evolving machinery so as to align them with the business goals in order to stay ahead in competition\u201d and at the heart of it all is innovation which continuously and consciously improves logistics efficiencies, reduces the level of environmental impact and enhances value generation rather than labour cost thereby creating long term sustainability.\u201d&nbsp;&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"150\" height=\"190\" data-attachment-id=\"2528\" data-permalink=\"https:\/\/www.ceo-worldwide.com\/blog\/emerging-trends-in-supply-chain-management\/attachment\/71691\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/05\/71691.jpg?fit=150%2C190&amp;ssl=1\" data-orig-size=\"150,190\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"71691\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/05\/71691.jpg?fit=150%2C190&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/05\/71691.jpg?resize=150%2C190&#038;ssl=1\" alt=\"\" class=\"wp-image-2528 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/190;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">About the author: Shantha Martin has 23 Years of working experience in diverse industries. Of these she spent 16 years in the logistics and supply chain arena as CEO handling the largest region of ISC\/ MIDDLE EAST\/ AFRICA \/ EMED. Her key strengths are people management of diverse cultures and large workforce, handling a large P &amp; L, creating and implementing new initiatives, communication and business strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key achievement:\nRevenue and PAT &#8211; grew from Euro 58 mn to Euro 133 mn in a span of 5 years and\nPAT from euro 8 mn to Euro 12.8 mn in a span of 5 years. Managing a multi\nculture work force of 1200 people in 71 countries across the region<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.female-executive-search.com\/meet-our-women-leaders\/short-bio\/?cntc_id=71691\" target=\"_blank\" rel=\"noreferrer noopener\">View Shantha&#8217;s short bio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPerseverance is not a long race; it is many short races one after the other.\u201d &#8211; Walter Elliot This prominent Scottish politician saw the important distinction between tactics and strategy. Logistics involves successfully piecing together any number of moving parts into one working supply chain. Although it may look like one long process, supply chain &#8230; <a title=\"Emerging trends in Supply Chain Management\" class=\"read-more\" href=\"https:\/\/www.ceo-worldwide.com\/blog\/emerging-trends-in-supply-chain-management\/\" aria-label=\"Read more about Emerging trends in Supply Chain Management\">Read more<\/a><\/p>\n","protected":false},"author":22,"featured_media":4003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[212,346,30],"tags":[350,312,351],"ppma_author":[662],"class_list":["post-2149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-female-executives","category-international-management","tag-scm","tag-supply-chain","tag-supply-chain-management"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2019\/11\/pd58batch1-14985-ploy.jpg?fit=1200%2C857&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7XjMV-yF","jetpack-related-posts":[{"id":5460,"url":"https:\/\/www.ceo-worldwide.com\/blog\/empowering-global-leadership-through-advanced-erp-solutions\/","url_meta":{"origin":2149,"position":0},"title":"Empowering Global Leadership Through Advanced ERP Solutions","author":"Mark San Juan","date":"","format":false,"excerpt":"In today's dynamic business environment, global leadership requires more than just strategic vision and management skills. In fact, it demands the support of advanced technological tools that can streamline operations and foster innovation.\u00a0 Enterprise Resource Planning (ERP) solutions have emerged as critical enablers for organizations aiming to globally maintain a\u2026","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/innovation\/"},"img":{"alt_text":"ERP Solutions","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1611,"url":"https:\/\/www.ceo-worldwide.com\/blog\/essence-of-innovation-in-supply-chain-management\/","url_meta":{"origin":2149,"position":1},"title":"Essence of innovation in supply chain management","author":"Shantha Martin - CEO - India","date":"","format":false,"excerpt":"I keep going back to innovation\u2026and I am sure you\u2019ll be wondering, WHY?? It is simply so, because if it wasn\u2019t for innovation, we wouldn\u2019t have progressed thus far,\u2026..for innovation keeps coming back,\u2026..each time in a new avatar, hence for me to talk about innovation is neither stale,\u2026..nor a stale-mate,\u2026..instead\u2026","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/07\/Martin-1.png?fit=1200%2C564&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/07\/Martin-1.png?fit=1200%2C564&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/07\/Martin-1.png?fit=1200%2C564&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/07\/Martin-1.png?fit=1200%2C564&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/07\/Martin-1.png?fit=1200%2C564&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5607,"url":"https:\/\/www.ceo-worldwide.com\/blog\/leverage-data-ai-for-esg-performance-in-the-c-suite\/","url_meta":{"origin":2149,"position":2},"title":"Smart Solutions: Leverage Data &amp; AI for ESG Performance in the C-Suite","author":"CEO Worldwide","date":"","format":false,"excerpt":"Nowadays, in a world of fast-evolving business, ESG is no longer solely some buzzword. It's a significant metric on which companies are judged-not just by investors but also by consumers, regulators, and other stakeholders. 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In his insight paper, Frank Lewis reveals the secrets of world-class board leadership. From steering strategy to fostering unity, discover the essential traits and bold decisions that define a game-changing Chairman.Read More When and Why Your Business Needs Interim Management\u2026","rel":"","context":"In &quot;Newsletter&quot;","block_context":{"text":"Newsletter","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/newsletter\/"},"img":{"alt_text":"Insights 12 June 2025","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/06\/3886870.jpeg?fit=1200%2C718&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/06\/3886870.jpeg?fit=1200%2C718&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/06\/3886870.jpeg?fit=1200%2C718&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/06\/3886870.jpeg?fit=1200%2C718&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/06\/3886870.jpeg?fit=1200%2C718&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"authors":[{"term_id":662,"user_id":22,"is_guest":0,"slug":"shantha-martin","display_name":"Shantha Martin - CEO - India","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/06ea6a5fce2d02bdd051278682498ad4dd9758763312b4b0e8623be02328fdd1?s=96&d=mm&r=g","author_category":"","user_url":"","last_name":"Martin - CEO - India","first_name":"Shantha","job_title":"","description":"Shantha is CEO of ECU Worldwide, a multinational in logistics (among the top 3 in consolidation) heading Indian Sub Continent, Middle East , Africa &amp; East Med. She is a science graduate and done her masters in Business Administration specialised in Marketing. She has been in diverse industries and has a total work experience of over 22 years. <a href=\"https:\/\/www.ceo-worldwide.com\/executive-profile.php?iman=71691\">View her short bio<\/a>"}],"_links":{"self":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/2149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/comments?post=2149"}],"version-history":[{"count":10,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/2149\/revisions"}],"predecessor-version":[{"id":6860,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/2149\/revisions\/6860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media\/4003"}],"wp:attachment":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media?parent=2149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/categories?post=2149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/tags?post=2149"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=2149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}