{"id":2906,"date":"2020-09-07T06:48:11","date_gmt":"2020-09-07T06:48:11","guid":{"rendered":"http:\/\/www.ceo-worldwide.com\/blog\/?p=2906"},"modified":"2025-03-14T06:21:59","modified_gmt":"2025-03-14T06:21:59","slug":"do-you-speak-strategy","status":"publish","type":"post","link":"https:\/\/www.ceo-worldwide.com\/blog\/do-you-speak-strategy\/","title":{"rendered":"Do you speak Strategy?"},"content":{"rendered":"
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The core reality when it comes to strategy is that many companies started doing business based on a great idea, then usually search fundings. If they succeed to get fundings which is already a great step, the team shows then outstanding passion, resilience, and perseverance to reach the next level.<\/p>\n\n\n\n

In these companies, small or big, when you mention the \u00ab word \u00bb strategy, you will get a different reaction from every people you talk to. No matter the position they hold within the company, they will all give you a completely different point of view.<\/p>\n\n\n\n

This is how I realized that I needed to write more on this subject. With 15+ years in business, I came up with the feeling that there is still room for improvement on this topic and an urgent need to include more methodology. Indeed, I am a salesperson at heart, however, I truly believe in the power of methodology and doing the job before jumping on the \u00ab business train\u00bb.<\/p>\n\n\n\n

So let me share my point of view on strategy based on my professional experience and a lot of reading, studying as well on the topic.<\/p>\n\n\n\n

1. What is a strategy in business?<\/h2>\n\n\n\n

As usual let\u2019s start with a basic definition found from the business dictionary:<\/p>\n\n\n\n

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  1. A method or plan chosen to bring about the desired future, such as the achievement of a goal or solution to a problem.<\/li>\n\n\n\n
  2. The art and science of planning and marshaling resources for their most efficient and effective use. The term is derived from the Greek word for generalship or leading an army. See also tactics.<\/li>\n<\/ol>\n\n\n\n

    Your key takeaway here is the strategy will be your foundation, the framework to help your company make wise decisions in all aspects of business and help prioritize the actions.<\/p>\n\n\n\n

    2. The process: where do I start?<\/h2>\n\n\n\n

    Of course, there will always be a lot of discussions on the process about building a strong strategy and I am no intention of trying to convince that mine is better. I am just sharing on here, so here is my take at it.<\/p>\n\n\n\n