{"id":5594,"date":"2024-09-25T06:54:56","date_gmt":"2024-09-25T06:54:56","guid":{"rendered":"https:\/\/www.ceo-worldwide.com\/blog\/?p=5594"},"modified":"2025-05-15T20:43:35","modified_gmt":"2025-05-15T20:43:35","slug":"buying-an-established-business-in-canada","status":"publish","type":"post","link":"https:\/\/www.ceo-worldwide.com\/blog\/buying-an-established-business-in-canada\/","title":{"rendered":"Best Questions To Ask When Buying An Established Business in Canada"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">After the global pandemic, many people started to consider alternate ways to secure their financial future. As surprising as it may seem, the majority of these considered buying or starting a business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It actually makes good financial sense. While the market can be volatile and events like the pandemic can cause real issues, you\u2019ll feel more in control of your finances and destiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are over<a href=\"https:\/\/chamber.ca\/news\/a-portrait-of-small-business-in-canada-adaption-agility-all-at-once\/#:~:text=In%20June%202023%2C%20there%20were%201.35%20million%20businesses,businesses%2C%20which%20collectively%20employed%20over%2011%20million%20people.\" target=\"_blank\" rel=\"noreferrer noopener\"> 1.3 million businesses in Canada<\/a>. An impressive 98% of these are deemed small businesses. A large proportion of these firms are classified as micro firms, meaning they have fewer than five employees.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you already have some financial backing, you\u2019re likely to find the prospect of buying a business more attractive than starting one. If you choose the right business you should find it easier to return a profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you should ask before committing to buying a business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Range Of Businesses Do You Sell?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You no longer need to live in the same area as your business. The power of the internet means you can run a business from anywhere. Of course, if you want to be hands-on, you\u2019ll need to be geographically close.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you\u2019re not worried about being hands-on or are prepared to move, you should consider where the business is located. It can significantly affect the taxes and other charges you pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s worth asking about the range of businesses offered. A<a href=\"https:\/\/www.findbusinesses4sale.com\/businesses-for-sale-in-edmonton-alberta\/\" target=\"_blank\" rel=\"noreferrer noopener\"> business for sale in Edmonton<\/a> may have a comparable price to one for sale in Vancouver. But Edmonton has lower taxes and other business charges. That means it\u2019s a better option as you\u2019ll be able to maintain higher after-tax profits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good agency will offer you a range of businesses across industries and locations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"5597\" data-permalink=\"https:\/\/www.ceo-worldwide.com\/blog\/buying-an-established-business-in-canada\/photo-by-jakub-zerdzicki\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?fit=1600%2C1067&amp;ssl=1\" data-orig-size=\"1600,1067\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Photo by Jakub \u017berdzicki\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?fit=1024%2C683&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"Why Is The Business For Sale?\" class=\"wp-image-5597 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?resize=1200%2C800&amp;ssl=1 1200w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/gqn9gnmkvqg.jpg?w=1600&amp;ssl=1 1600w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Why Is The Business For Sale?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many reasons why someone may sell a business. The most obvious are the owner is retiring or a partnership is separating.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most reasons are genuine, but this question still needs to be asked. The owners may be selling because they know the competition has just won a critical contract or that the market is about to decline steeply. In short, they are getting out while they can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to know why they are selling, and you should verify that this is a genuine reason.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Long Has The Business Been Trading?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">78% of businesses in Canada survive their first year. By year five, only 50% of businesses survive. It\u2019s worth asking how long the company has been trading. By looking at this, the way it\u2019s run, and the order\/sales books, you should get an idea of how well it is likely to do in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The longer a business has been trading the more established its systems and hierarchy should be. This is worth looking at closer as you may need to think about<a href=\"https:\/\/www.ceo-worldwide.com\/blog\/best-and-most-impactful-questions-to-ask-a-ceo-in-an-interview\/\" target=\"_blank\" rel=\"noreferrer noopener\"> replacing staff, such as the CEO<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are the Books Up To Date?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Every business should submit financial records at the end of each year. If the business doesn\u2019t file, they will be fined. That\u2019s not your concern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if the business doesn\u2019t have up-to-date books you won\u2019t be able to see if they are truly profitable or not. Equally, you will need to question why this is the case. It could be poor management or it could be an attempt to hide something bigger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re looking at a business without up-to-date books then you may want to demand they are corrected or step back.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are There Any Ongoing Lawsuits?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A business should disclose if they have any ongoing lawsuits. It\u2019s advisable to ask to ensure they don\u2019t. A lawsuit could cause severe financial stress for the business. Alternatively, it could mean issues with any of their products. That could make a dramatic difference to future sales and your ability to run a successful business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s worth noting you can find out if any business has been involved in litigation by requesting a report. It\u2019s worth doing this and comparing it to the business owner\u2019s answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who Are The Target Customers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A business should have an established customer base. It will depend on the product. For example, the latest tech is often targeted at younger people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to assess their product and their target audience. It will help you decide the level of competition and whether you\u2019re likely to encounter difficulties continuing to trade in the same way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Summing Up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The final decision is yours. It\u2019s advisable to collect as much data as possible before you decide whether a business is a viable investment or not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But remember, a business that is floundering can be purchased for less. If you have some good ideas for restoring its fortunes, it can still be a viable investment. It all starts with asking the right question.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After the global pandemic, many people started to consider alternate ways to secure their financial future. As surprising as it may seem, the majority of these considered buying or starting a business. It actually makes good financial sense. While the market can be volatile and events like the pandemic can cause real issues, you\u2019ll feel &#8230; <a title=\"Best Questions To Ask When Buying An Established Business in Canada\" class=\"read-more\" href=\"https:\/\/www.ceo-worldwide.com\/blog\/buying-an-established-business-in-canada\/\" aria-label=\"Read more about Best Questions To Ask When Buying An Established Business in Canada\">Read more<\/a><\/p>\n","protected":false},"author":91,"featured_media":5599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[22],"tags":[75,1000,999],"ppma_author":[991],"class_list":["post-5594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-acquisitions","tag-acquisitions-2","tag-buying-business","tag-canada"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/09\/zfirrhrhyws.jpg?fit=1600%2C900&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7XjMV-1se","jetpack-related-posts":[{"id":3368,"url":"https:\/\/www.ceo-worldwide.com\/blog\/insights-9-february-2021\/","url_meta":{"origin":5594,"position":0},"title":"Insights \u2013 9 February 2021","author":"CEO Worldwide","date":"","format":false,"excerpt":"Business Development in Biotech \u2013 a competitive advantage? Many biotech companies start as an idea for an idea: a business possibility for some scientific idea, often in embryonic stage. Their survival as companies and growth relies on the quality of the science but to a great extent on the team\u2026\u2026","rel":"","context":"In &quot;Newsletter&quot;","block_context":{"text":"Newsletter","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/newsletter\/"},"img":{"alt_text":"biotech","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/01\/biotech.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/01\/biotech.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/01\/biotech.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/01\/biotech.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/01\/biotech.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3263,"url":"https:\/\/www.ceo-worldwide.com\/blog\/avoiding-the-acquisition-curse\/","url_meta":{"origin":5594,"position":1},"title":"Avoiding the acquisition curse","author":"Olivier Pujol - COO - France","date":"","format":false,"excerpt":"Summary Surveys show that, in average, mergers and acquisitions destroy value. Highly publicized successes are not sufficient to compensate for disastrous operations. Yet, it is relatively easy to set the rules of good acquisition practices. M&A professionals know them well, but seem to keep breaking the rules: make acquisitions beyond\u2026","rel":"","context":"In &quot;Acquisitions&quot;","block_context":{"text":"Acquisitions","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/business-development\/acquisitions\/"},"img":{"alt_text":"acquisition","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/02\/acquisition.jpg?fit=1200%2C660&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/02\/acquisition.jpg?fit=1200%2C660&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/02\/acquisition.jpg?fit=1200%2C660&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/02\/acquisition.jpg?fit=1200%2C660&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2021\/02\/acquisition.jpg?fit=1200%2C660&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4478,"url":"https:\/\/www.ceo-worldwide.com\/blog\/the-importance-of-people-strategies-in-merger-acquisition\/","url_meta":{"origin":5594,"position":2},"title":"Beyond the Deal: The Importance of People Strategies in a Merger &amp; Acquisition","author":"Julie Cummings","date":"","format":false,"excerpt":"In today\u2019s competitive business world, many organizations are choosing to focus their growth strategy through mergers and acquisitions. The value proposition for leaders is that by joining forces with another organization, growth can be more exponential and accelerated when compared with attempting to expand organically. When an organization is considering\u2026","rel":"","context":"In &quot;Acquisitions&quot;","block_context":{"text":"Acquisitions","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/business-development\/acquisitions\/"},"img":{"alt_text":"Cash Spinning M&A in Iran - What to look for and how to mitigate risks","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2023\/07\/M-and-A-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2023\/07\/M-and-A-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2023\/07\/M-and-A-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2023\/07\/M-and-A-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2023\/07\/M-and-A-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6967,"url":"https:\/\/www.ceo-worldwide.com\/blog\/selling-your-business-successfully\/","url_meta":{"origin":5594,"position":3},"title":"Selling Your Business Successfully","author":"Colin Thompson - CEO - UK","date":"","format":false,"excerpt":"So which is it: Time for a sharp exit \u2013 you need time for your exit strategy to kick-inTime for a sharp exit\u00a0 - you need to plan the timing of your exit?Time for a sharp exit \u2013 your exit needs to be swift?Time for a sharp exit \u2013 you\u2026","rel":"","context":"In &quot;Acquisitions&quot;","block_context":{"text":"Acquisitions","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/business-development\/acquisitions\/"},"img":{"alt_text":"Selling Your Business Successfully","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-33305255.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-33305255.jpeg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-33305255.jpeg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-33305255.jpeg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-33305255.jpeg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7459,"url":"https:\/\/www.ceo-worldwide.com\/blog\/strategic-turnaround-and-value-creation-at-vicap\/","url_meta":{"origin":5594,"position":4},"title":"Strategic Turnaround and Value Creation at VICAP","author":"Bo Ankerfelt","date":"","format":false,"excerpt":"Role:Group CEO, VICAP A\/S & CEO, Exhausto A\/STenure:2011 \u2013 2013Industry:Ventilation & Indoor Climate Manufacturing (Denmark \/ Germany \/ Poland) THE MANDATE Originally recruited by VKR Holding to lead an aggressive 'Build and Buy' international growth strategy \u2014 targeting a scale-up of the Ventilation & Indoor Climate division (VICAP) from DKK\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"white letter blocks on beige notebook","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7277,"url":"https:\/\/www.ceo-worldwide.com\/blog\/create-your-own-success-story-by-colin-thompson\/","url_meta":{"origin":5594,"position":5},"title":"Create Your Own Success Story","author":"Colin Thompson - CEO - UK","date":"","format":false,"excerpt":"As Napoleon Hill wisely noted, \u201cThe starting point of all achievement is desire. Keep this constantly in mind. Weak desire brings weak results, just as a small amount of fire makes a small amount of heat.\u201d In the ever-evolving world of business\u2014marked by rapid technological shifts, global uncertainties, and the\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/communication\/"},"img":{"alt_text":"success text","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"authors":[{"term_id":991,"user_id":91,"is_guest":0,"slug":"mark-san-juan","display_name":"Mark San Juan","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/74845bb1ad17e0456630017eb9ba283541e50da6c8f3929a667902944cd6394d?s=96&d=mm&r=g","author_category":"","user_url":"","last_name":"San Juan","first_name":"Mark","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/5594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/comments?post=5594"}],"version-history":[{"count":4,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/5594\/revisions"}],"predecessor-version":[{"id":6729,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/5594\/revisions\/6729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media\/5599"}],"wp:attachment":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media?parent=5594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/categories?post=5594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/tags?post=5594"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=5594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}