{"id":5908,"date":"2025-02-10T04:50:39","date_gmt":"2025-02-10T04:50:39","guid":{"rendered":"https:\/\/www.ceo-worldwide.com\/blog\/?p=5908"},"modified":"2025-05-15T15:44:09","modified_gmt":"2025-05-15T15:44:09","slug":"case-study-development-of-market-expansion","status":"publish","type":"post","link":"https:\/\/www.ceo-worldwide.com\/blog\/case-study-development-of-market-expansion\/","title":{"rendered":"Development of Market Expansion"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The client was an engineering based company, who supplied engineering solutions into B2B industrial sectors. Sales revenue from the international market was declining, and the company had an ambitious growth plan, however no clear vision\/idea as to where this growth was going to be achieved from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rakesh Shah (RVR Management) was recruited to develop a detailed plan, and to identify how the company could achieve its growth objectives. This then needed to be approved by the Board of Directors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) TASK<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A strategic sales\/marketing plan was developed, which was presented to and approved by the Board. This focused on a number of initiatives, which were identified when developing the plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The process used:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Key market drivers<\/li>\n\n\n\n<li>Key changes taking place in the market<\/li>\n\n\n\n<li>Which segment\/countries are driving the growth<\/li>\n\n\n\n<li>Competitive analysis<\/li>\n\n\n\n<li>Market attractiveness model &#8211; this clearly identified where the client should focus his resources in order to achieve growth<\/li>\n\n\n\n<li>Resource allocation<\/li>\n\n\n\n<li>Areas of functional areas to improve<\/li>\n\n\n\n<li>VOC &#8211; voice of the customer survey<\/li>\n\n\n\n<li>etc.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Based on a detailed plan analysis, it was identified that the company needed to focus on the following:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) INITIATIVES<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital marketing and communication<\/li>\n\n\n\n<li>Vertical market segment growth<\/li>\n\n\n\n<li>Geographical market expansion &#8211; by each region top 7 countries identified<\/li>\n\n\n\n<li>Channel development<\/li>\n\n\n\n<li>Key account strategy &#8211; by each segment &#8211; Top 20 accounts identified<\/li>\n\n\n\n<li>NPD &#8211; New product development<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3) EXECUTION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing <\/strong>&#8211; Re branding exercise undertaken &#8211; This was developed in form of a workshop &#8211; involving all the internal staff of the company. An external company was then given a brief to develop new logo\/branding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>VOC <\/strong>&#8211; (voice of the customer) was carried out. This identified how the external customers viewed the business and areas of improvement\/ product gap analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Digital Marketing Communication<\/strong> &#8211; A detailed communication plan was developed\/implemented (web site, SEO, social media, newsletter, blog, technical article, journal, news banner, trade association etc.)<br><br><strong>New brochure<\/strong> based on total engineering capabilities, as well as ensuring it was vertical segment focused<br><br><strong>CRM <\/strong>&#8211; building of a data base &#8211; using external agencies as well setting up of an internal telemarketing team was undertaken &#8211; to drive lead generation.<br><br><strong>Channel development<\/strong> process introduced &#8211; This was to ensure the company identified the right types of agent\/distributors for the target countries\/segment.<br><br><strong>Online spares<\/strong> &#8211; This was identified an area of growth and to generate incremental revenue<br><br><strong>Sales<\/strong> &#8211; Sales team re-organised based on region, ensuring resources where re allocated based on market growth\/opportunities by country\/segments. New sales process introduced &#8211; e.g. effective call planning, product training, needs analysis questioning, key account management strategy, <strong>daily management process introduced (i.e. number of leads\/quote\/orders closed \/pipeline stage) etc.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) RESULTS\/LEGACY<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduced new visual management board to drive continuous improvement. Win rate improved by 10%<\/li>\n\n\n\n<li>New lead generation\/building data base &#8211; Pipeline value increased by 30%<\/li>\n\n\n\n<li>New channel development process introduced\/implemented, to add 20 new international distributors<\/li>\n\n\n\n<li>Focus approach by sales\/marketing team \u2013 showed a 15% improvement on order intake<\/li>\n\n\n\n<li>Online spares revenue increased by 50%<\/li>\n\n\n\n<li>New R\/D department set up, and process introduced to define customer un-meet needs, 5 new potential ideas identified<\/li>\n\n\n\n<li>The company now on track to achieve its 3-year growth objectives, based on the current win rate\/opportunity identified the company is likely to achieve its growth objectives within next 18 months<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Client feedback<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRakesh was a very professional and committed member of the senior management team, whose contribution to the business was much valued and results there to be seen\u201d<br><strong>Group CEO \u2013 C. Droogan<\/strong><\/p>\n\n\n\n                \n                    <!--begin code -->\n\n                    \n                    <div class=\"pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper pp-multiple-authors-layout-boxed multiple-authors-target-shortcode box-post-id-4120 box-instance-id-1 ppma_boxes_4120\"\n                    data-post_id=\"4120\"\n                    data-instance_id=\"1\"\n                    data-additional_class=\"pp-multiple-authors-layout-boxed.multiple-authors-target-shortcode\"\n                    data-original_class=\"pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper box-post-id-4120 box-instance-id-1\">\n                                                <span class=\"ppma-layout-prefix\"><\/span>\n                        <div class=\"ppma-author-category-wrap\">\n                                                                                                                                    <span class=\"ppma-category-group ppma-category-group- category-index-0\">\n                                                                                                                        <ul class=\"pp-multiple-authors-boxes-ul author-ul-0\">\n                                                                                                                                                                                                                                                                                                                                                            \n                                                                                                                    <li class=\"pp-multiple-authors-boxes-li author_index_0 author_rakesh-shah has-avatar\">\n                                                                                                                                                                                    <div class=\"pp-author-boxes-avatar\">\n                                                                    <div class=\"avatar-image\">\n                                                                                                                                                                                                                <img alt='Rakesh Shah' src='https:\/\/secure.gravatar.com\/avatar\/a923d1e268f810124fa6e0d9a16d011569274ce70e08e91bd5dbb9b3049e3127?s=80&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/a923d1e268f810124fa6e0d9a16d011569274ce70e08e91bd5dbb9b3049e3127?s=160&#038;d=mm&#038;r=g 2x' class='avatar avatar-80 photo' height='80' width='80' \/>                                                                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                            \n                                                            <div class=\"pp-author-boxes-avatar-details\">\n                                                                <div class=\"pp-author-boxes-name multiple-authors-name\"><a href=\"https:\/\/www.ceo-worldwide.com\/blog\/author\/rakesh-shah\/\" rel=\"author\" title=\"Rakesh Shah\" class=\"author url fn\">Rakesh Shah<\/a><\/div>                                                                                                                                                                                                    \n                                                                                                                                            <div class=\"pp-author-boxes-description multiple-authors-description author-description-0\">\n                                                                                                                                                    <p>CEO\/MD of engineering manufacturing companies with core skills in sale\/marketing, business development aligned with operational prowess\/knowledge Delivers and develops key business targets: implements plans and inspire \/develop teams to deliver results. <a href=\"https:\/\/www.ceo-worldwide.com\/executive-profile.php?iman=62822\" target=\"_blank\">View short bio<\/a><\/p>\n                                                                                                                                                <\/div>\n                                                                                                                                                                                                    \n                                                                                                                                    <span class=\"pp-author-boxes-meta multiple-authors-links\">\n                                                                        <a href=\"https:\/\/www.ceo-worldwide.com\/blog\/author\/rakesh-shah\/\" title=\"View all posts\">\n                                                                            <span>View all posts<\/span>\n                                                                        <\/a>\n                                                                    <\/span>\n                                                                                                                                \n                                                                                                                            <\/div>\n                                                                                                                                                                                                                        <\/li>\n                                                                                                                                                                                                                                                                                        <\/ul>\n                                                                            <\/span>\n                                                                                                                        <\/div>\n                        <span class=\"ppma-layout-suffix\"><\/span>\n                                            <\/div>\n                    <!--end code -->\n                    \n                \n                            \n        \n","protected":false},"excerpt":{"rendered":"<p>The client was an engineering based company, who supplied engineering solutions into B2B industrial sectors. Sales revenue from the international market was declining, and the company had an ambitious growth plan, however no clear vision\/idea as to where this growth was going to be achieved from. Rakesh Shah (RVR Management) was recruited to develop a &#8230; <a title=\"Development of Market Expansion\" class=\"read-more\" href=\"https:\/\/www.ceo-worldwide.com\/blog\/case-study-development-of-market-expansion\/\" aria-label=\"Read more about Development of Market Expansion\">Read more<\/a><\/p>\n","protected":false},"author":92,"featured_media":5885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1012],"tags":[893,1018,1017,169],"ppma_author":[1016],"class_list":["post-5908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-business-case","tag-case-study","tag-market-expansion","tag-sales-marketing"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/791197.jpg?fit=1280%2C853&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7XjMV-1xi","jetpack-related-posts":[{"id":5919,"url":"https:\/\/www.ceo-worldwide.com\/blog\/case-study-sales-development-coaching\/","url_meta":{"origin":5908,"position":0},"title":"Sales Development &amp; Coaching","author":"Rakesh Shah","date":"","format":false,"excerpt":"The Client A SME company based in Northamptonshire The Challenge A couple of long standing, regular clients ceased trading which left the owner in need of finding new business. The MD felt his team were very reactive and no proactive activities were taking place. He was also not 100% clear\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"Case Study Examples: SALES DEVELOPMENT \/ COACHING","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/4328395.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/4328395.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/4328395.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/4328395.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/4328395.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5913,"url":"https:\/\/www.ceo-worldwide.com\/blog\/case-study-re-marketing-and-sales-decline-recovery\/","url_meta":{"origin":5908,"position":1},"title":"Inside the assignment: re-marketing and sales decline recovery","author":"Rakesh Shah","date":"","format":false,"excerpt":"Rakesh Shah, founder of RVR management which focuses on providing Interim solutions for engineering\/manufacturing sectors, explains how he managed to turnaround a manufacturing business that was experiencing a decline in its sales revenue. Brief The client was an engineering based company, who supplied instrumentation to a number of B2B based\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"case study examples - RE-MARKETING and SALES DECLINE RECOVERY","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/yktk2qaivhi.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/yktk2qaivhi.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/yktk2qaivhi.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/yktk2qaivhi.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/02\/yktk2qaivhi.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6421,"url":"https:\/\/www.ceo-worldwide.com\/blog\/scaling-a-regional-beverage-company-to-national-prominence\/","url_meta":{"origin":5908,"position":2},"title":"How to scale a regional beverage company to national prominence","author":"Bill Mattoon","date":"","format":false,"excerpt":"Client: Confidential CPG Company Role: Director of Sales Industry: Consumer Packaged Goods (Beverages) The Challenge When I joined this stagnant CPG company as Director of Sales, it was a $17M operation with limited distribution in the Pacific Northwest. The business relied heavily on a single major Club Store retailer, which\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"Scaling a Regional Beverage Company","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/9232576.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/9232576.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/9232576.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/9232576.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/9232576.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7449,"url":"https:\/\/www.ceo-worldwide.com\/blog\/driving-international-growth-and-strategic-evolution-at-dafa\/","url_meta":{"origin":5908,"position":3},"title":"Driving International Growth and Strategic Evolution at DAFA","author":"Bo Ankerfelt","date":"","format":false,"excerpt":"Role:\u00a0 Group CEO\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tenure: 2014 \u2013 2018 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Industry:\u00a0 Foam & Rubber Sealing Solutions \/ Industrial & Construction (Denmark \/ Europe \/ Asia \/ USA)\u00a0 THE MANDATE DAFA, a Danish family-owned company with roots dating back to 1939, was a market leader in foam and rubber sealing solutions and at\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-35602949.jpg?fit=264%2C264&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":6419,"url":"https:\/\/www.ceo-worldwide.com\/blog\/how-a-business-transformist-was-born-at-startup-beverage-company\/","url_meta":{"origin":5908,"position":4},"title":"How a Business Transformist Was Born at Startup Beverage Company that became a $10B Global Leader","author":"Bill Mattoon","date":"","format":false,"excerpt":"Client: Leading $10B Consumer Packaged Goods (CPG) Company Role: One of the first Employees and a Distribution Architect for them Industry: Consumer Packaged Goods (Beverages) The Challenge As a 25-year-old early employee, I was tasked with helping this company establish its U.S. market presence from scratch. With no existing distribution\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"Business Transformist at Startup Beverage Company","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/8927297.jpg?fit=1200%2C658&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/8927297.jpg?fit=1200%2C658&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/8927297.jpg?fit=1200%2C658&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/8927297.jpg?fit=1200%2C658&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/8927297.jpg?fit=1200%2C658&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7455,"url":"https:\/\/www.ceo-worldwide.com\/blog\/international-expansion-and-strategic-market-entry-at-aalborg-portland-asia\/","url_meta":{"origin":5908,"position":5},"title":"International Expansion and Strategic Market Entry at Aalborg Portland Asia","author":"Bo Ankerfelt","date":"","format":false,"excerpt":"Role:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Managing Director \/ General Manager, Aalborg Portland Asia Tenure:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2000 \u2013 2005 Industry:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 White Cement Manufacturing \/ Building Materials (Malaysia \/ Southeast Asia \/ China) THE MANDATE Following the acquisition of a 60% stake in the white cement interests of Rock Chemical Industries (RCI) in 2000, the mandate was\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"globe figurine in a studio","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"authors":[{"term_id":1016,"user_id":92,"is_guest":0,"slug":"rakesh-shah","display_name":"Rakesh Shah","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/a923d1e268f810124fa6e0d9a16d011569274ce70e08e91bd5dbb9b3049e3127?s=96&d=mm&r=g","1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/5908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/comments?post=5908"}],"version-history":[{"count":6,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/5908\/revisions"}],"predecessor-version":[{"id":6712,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/5908\/revisions\/6712"}],"wp:attachment":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media?parent=5908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/categories?post=5908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/tags?post=5908"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=5908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}