{"id":634,"date":"2014-08-07T09:39:50","date_gmt":"2014-08-07T09:39:50","guid":{"rendered":"http:\/\/www.ceo-worldwide.com\/blog\/?p=634"},"modified":"2024-05-23T06:13:36","modified_gmt":"2024-05-23T06:13:36","slug":"business-expansion","status":"publish","type":"post","link":"https:\/\/www.ceo-worldwide.com\/blog\/business-expansion\/","title":{"rendered":"Business Expansion"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Napoleon&#8217;s Big Mistake \u2013 and how you can avoid repeating it<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Napoleon Bonaparte, Emperor of France and military genius, was one of the most brilliant leaders that the world has ever seen. And yet he failed in his goal, and was overthrown. Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s a story about the battle of Waterloo, where Napoleon&#8217;s army was finally defeated. The general found a guide, a local farmer, who knew the lay of the land where the battle was to be fought. He trusted this guide when making plans for battle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What he didn&#8217;t know was that the farmer was secretly a royalist, an enemy of the revolution. And so when Napoleon proposed to charge his heavy cavalry down a slope and into the English lines, the farmer said it was a good idea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What Napoleon couldn&#8217;t see was that a narrow road lay at the bottom of the slope, hidden in a ravine. The farmer knew about it, but he didn&#8217;t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so the cream of the French army charged full-speed into a ravine, where they were promptly slaughtered by the English forces. It was one of the turning points of the battle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s the lesson here? It&#8217;s not just a military lesson, but a business one as well! And it is about picking the right project manager. No matter how brilliant you (or your product) is, you can be undone on unfamiliar ground if you don&#8217;t choose your guides well. You need someone who knows the territory. And who you can trust. Why not pick one of the most trusted names when it comes to managing projects abroad?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"200\" height=\"134\" data-attachment-id=\"2688\" data-permalink=\"https:\/\/www.ceo-worldwide.com\/blog\/business-expansion\/63159-4\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/06\/63159-4.jpg?fit=200%2C134&amp;ssl=1\" data-orig-size=\"200,134\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"63159-4\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/06\/63159-4.jpg?fit=200%2C134&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/06\/63159-4.jpg?resize=200%2C134&#038;ssl=1\" alt=\"\" class=\"wp-image-2688 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/134;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">About  the  Author: Waseem  Hussain  is  the Founder  &amp;  CEO  of  a services   company   with   a   specialization   on   business   with   India. Before,   he   was the   business   manager   of   a   globally   operating outsourcing company, after heading a joint venture between a Swiss and an Indian software development company. His key strengths are quickly grasping the clients&#8217; situation, crafting executable strategies and implementing steps towards success. <a href=\"https:\/\/www.ceo-worldwide.com\/executive-profile.php?iman=63159\" target=\"_blank\" rel=\"noreferrer noopener\">View his short bio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Napoleon&#8217;s Big Mistake \u2013 and how you can avoid repeating it Napoleon Bonaparte, Emperor of France and military genius, was one of the most brilliant leaders that the world has ever seen. And yet he failed in his goal, and was overthrown. Why? There&#8217;s a story about the battle of Waterloo, where Napoleon&#8217;s army was &#8230; <a title=\"Business Expansion\" class=\"read-more\" href=\"https:\/\/www.ceo-worldwide.com\/blog\/business-expansion\/\" aria-label=\"Read more about Business Expansion\">Read more<\/a><\/p>\n","protected":false},"author":13,"featured_media":5298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[21,28,30],"tags":[395,396,397],"ppma_author":[669],"class_list":["post-634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-export-business","category-international-management","tag-business-expansion","tag-cross-border-communication","tag-managing-projects-abroad"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/i_lrisccdkm.jpg?fit=1600%2C1067&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7XjMV-ae","jetpack-related-posts":[{"id":7277,"url":"https:\/\/www.ceo-worldwide.com\/blog\/create-your-own-success-story-by-colin-thompson\/","url_meta":{"origin":634,"position":0},"title":"Create Your Own Success Story","author":"Colin Thompson - CEO - UK","date":"","format":false,"excerpt":"As Napoleon Hill wisely noted, \u201cThe starting point of all achievement is desire. Keep this constantly in mind. Weak desire brings weak results, just as a small amount of fire makes a small amount of heat.\u201d In the ever-evolving world of business\u2014marked by rapid technological shifts, global uncertainties, and the\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/communication\/"},"img":{"alt_text":"success text","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7502,"url":"https:\/\/www.ceo-worldwide.com\/blog\/what-is-interim-management-a-chros-guide-to-fast-executive-hiring\/","url_meta":{"origin":634,"position":1},"title":"What Is Interim Management? A CHRO\u2019s Guide to Fast Executive Hiring","author":"CEO Worldwide","date":"","format":false,"excerpt":"When a company faces a sudden leadership gap \u2014 a departing CFO, a new market entry, a restructuring \u2014 interim management is often the fastest and lowest-risk solution. Here is what every CHRO needs to know. Definition Interim management is the temporary placement of a highly experienced executive (CEO, CFO,\u2026","rel":"","context":"In &quot;Interim Management&quot;","block_context":{"text":"Interim Management","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/executive-recruitment\/interim-management\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/05\/dreamstime_s_420824941.jpg?fit=800%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/05\/dreamstime_s_420824941.jpg?fit=800%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/05\/dreamstime_s_420824941.jpg?fit=800%2C400&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/05\/dreamstime_s_420824941.jpg?fit=800%2C400&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7327,"url":"https:\/\/www.ceo-worldwide.com\/blog\/the-coming-shakeout-in-ai-what-the-market-share-battle-means-for-business-leaders\/","url_meta":{"origin":634,"position":2},"title":"The Coming Shakeout in AI: What the Market Share Battle Means for Business Leaders","author":"Ankoor Dasguupta","date":"","format":false,"excerpt":"My observation is that almost every technological revolution begins with abundance, too many players, too many promises. The industrial era had railroads. The internet had dot-coms. Artificial intelligence is now entering its own equivalent phase. If I put this into a form of a metaphor, in evolutionary biology, periods of\u2026","rel":"","context":"In &quot;Business Development&quot;","block_context":{"text":"Business Development","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/business-development\/"},"img":{"alt_text":"a computer keyboard with a blue light on it spelling AI","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/dwocajxsud8.jpg?fit=1200%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/dwocajxsud8.jpg?fit=1200%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/dwocajxsud8.jpg?fit=1200%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/dwocajxsud8.jpg?fit=1200%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/dwocajxsud8.jpg?fit=1200%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5513,"url":"https:\/\/www.ceo-worldwide.com\/blog\/building-success-effective-strategies-for-construction-company-expansion\/","url_meta":{"origin":634,"position":3},"title":"Building Success: Effective Strategies for Construction Company Expansion","author":"Mark San Juan","date":"","format":false,"excerpt":"When you run a successful construction company, you may wonder when the perfect time to expand is. Whether you want to open up more locations in your city or expand to more countries, you\u2019ll need to do thorough research and preparation before opening up more doors. These strategies are vital\u2026","rel":"","context":"In &quot;Business Development&quot;","block_context":{"text":"Business Development","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/business-development\/"},"img":{"alt_text":"Effective Strategies for Construction Company Expansion","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/08\/d46mxlsqrjw.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/08\/d46mxlsqrjw.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/08\/d46mxlsqrjw.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/08\/d46mxlsqrjw.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/08\/d46mxlsqrjw.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7455,"url":"https:\/\/www.ceo-worldwide.com\/blog\/international-expansion-and-strategic-market-entry-at-aalborg-portland-asia\/","url_meta":{"origin":634,"position":4},"title":"International Expansion and Strategic Market Entry at Aalborg Portland Asia","author":"Bo Ankerfelt","date":"","format":false,"excerpt":"Role:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Managing Director \/ General Manager, Aalborg Portland Asia Tenure:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 2000 \u2013 2005 Industry:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 White Cement Manufacturing \/ Building Materials (Malaysia \/ Southeast Asia \/ China) THE MANDATE Following the acquisition of a 60% stake in the white cement interests of Rock Chemical Industries (RCI) in 2000, the mandate was\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"globe figurine in a studio","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-22669715.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7562,"url":"https:\/\/www.ceo-worldwide.com\/blog\/how-ai-powered-leadership-is-reshaping-global-business-expansion\/","url_meta":{"origin":634,"position":5},"title":"How AI-Powered Leadership Is Reshaping Global Business Expansion","author":"Nika Simones","date":"","format":false,"excerpt":"Most CEOs today have adopted artificial intelligence tools as part of their daily workflow \u2014 but adoption and strategic leverage are very different things. Embedding AI into decision-making is fundamentally different from using it to draft emails or summarise research. Research suggests that over 75% of CEOs use generative AI\u2026","rel":"","context":"In &quot;AI&quot;","block_context":{"text":"AI","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/innovation\/ai-innovation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/06\/Image1.jpg?fit=753%2C565&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/06\/Image1.jpg?fit=753%2C565&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/06\/Image1.jpg?fit=753%2C565&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/06\/Image1.jpg?fit=753%2C565&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"authors":[{"term_id":669,"user_id":13,"is_guest":0,"slug":"waseem-hussain","display_name":"Waseem Hussain","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/ca8be07b25a47eb915e2d992a87af98ae7e0136c6c80e423bb88e5dddf225c9a?s=96&d=mm&r=g","author_category":"","user_url":"","last_name":"Hussain","first_name":"Waseem","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":11,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"predecessor-version":[{"id":5300,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/posts\/634\/revisions\/5300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media\/5298"}],"wp:attachment":[{"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/tags?post=634"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.ceo-worldwide.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}