{"id":6429,"date":"2025-05-02T17:12:32","date_gmt":"2025-05-02T17:12:32","guid":{"rendered":"https:\/\/www.ceo-worldwide.com\/blog\/?p=6429"},"modified":"2025-05-15T20:42:20","modified_gmt":"2025-05-15T20:42:20","slug":"digital-transformation-through-erp-implementation-and-custom-solutions","status":"publish","type":"post","link":"https:\/\/www.ceo-worldwide.com\/blog\/digital-transformation-through-erp-implementation-and-custom-solutions\/","title":{"rendered":"Digital Transformation through ERP Implementation and Custom Solutions"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-4fc3f8e1 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\"><strong>Client(s): <\/strong>Multiple<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Roles: <\/strong>Full-time and Fractional CEO\/COO, Business Transformation Expert<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industries: <\/strong>Distribution, Manufacturing, Supply Chain, Consumer Packaged Goods (CPG)<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s business landscape, digital transformation is essential for companies seeking to streamline operations, enhance decision-making, and improve scalability. I have led multiple initiatives where ERP and custom digital solutions were implemented to resolve critical challenges and position businesses for growth. This case study highlights several examples, illustrating the transformative impact of strategic technology integration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The companies I worked with faced a variety of challenges related to operational inefficiencies, a lack of real-time data, and an inability to scale effectively. Each organization had unique requirements, ranging from distribution centers reliant on manual processes to sales and operations businesses needing cost-effective solutions. Additionally, several companies needed enhanced customer relationship management tools to improve sales and client acquisition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My Approach<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My approach to these digital transformations involved a tailored evaluation of each company\u2019s needs, followed by the selection or development of ERP systems designed to address specific challenges. I focused on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implementing off-the-shelf ERP systems like SAGE and Global Shop for quick wins.<\/li>\n\n\n\n<li>Developing custom solutions for businesses resistant to full ERP adoption, using tools like Microsoft Access.<\/li>\n\n\n\n<li>Enhancing warehouse management through WMS and TMS implementations across multiple facilities.<\/li>\n\n\n\n<li>Introducing CRM systems where sales teams needed better client targeting and tracking.<\/li>\n\n\n\n<li>Leveraging business intelligence tools to support rapid growth and provide real-time insights.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Implementation Examples<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>SAGE ERP Implementation at a Distribution Center<\/strong><br>\u2022 <strong>Problem:<\/strong> Manual invoicing and data entry led to inefficiencies and high labor costs.<br>\u2022 <strong>Solution:<\/strong> Implemented SAGE ERP to unify business functions and automate processes.<br>\u2022 <strong>Results:<\/strong><br>   &#8211; Deployed 100+ handheld devices, reducing manual labor by automating 20-30 transactions every 10 seconds.<br>   &#8211; Achieved significant cost savings by automating accounting functions.<br>   &#8211; Enhanced decision-making with real-time data access.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Custom ERP Solution Using Microsoft Access for a Sales and Operations Company<\/strong><br>\u2022 <strong>Problem<\/strong>: The company, resistant to full ERP systems, needed a cost-effective way to improve operations beyond QuickBooks capabilities.<br>\u2022 <strong>Solution<\/strong>: Developed a custom ERP solution using Microsoft Access, tailored to the company&#8217;s specific operational needs.<br>\u2022 <strong>Results:<\/strong><br>   &#8211; Improved operational management across inventory, sales, and HR, with comprehensive dashboards and data insights.<br>   &#8211; Enabled financial forecasting and asset tracking, optimizing resource allocation across three warehouses.<br>   &#8211; Provided ERP-level functionality at a fraction of the cost.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Manhattan WMS Implementation Across 16 Facilities<\/strong><br>\u2022 <strong>Problem:<\/strong> The lack of real-time inventory tracking and standardization in warehousing operations impacted efficiency and customer satisfaction.<br>\u2022 <strong>Solution:<\/strong> Integrated Manhattan WMS with RFID, barcodes, and tablets for enhanced visibility and control.<br>\u2022 <strong>Results:<\/strong><br>   &#8211; Managed over 3,000 SKUs with improved accuracy and traceability, achieving 99.98% inventory accuracy.<br>   &#8211; Enhanced client acquisition by seamlessly integrating with Fortune 50 to 500 customers.<br>   &#8211; Supported better decision-making on labor and resource allocation through analytics.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Microsoft Dynamics CRM Rollout Across Multiple Companies<\/strong><br>\u2022 <strong>Problem: <\/strong>The absence of a CRM system limited the sales team\u2019s effectiveness in client targeting and market responsiveness.                                                                                                                                                                                                                       \u2022 <strong>Solution:<\/strong> Rolled out Microsoft Dynamics CRM, equipping sales teams with tools to track market trends and refine customer acquisition strategies.                                                                                                                                                                           \u2022 <strong>Results:<\/strong>                                                                                                                                                                                                                                                                                                                          &#8211; Scaled CRM implementation to six additional companies, with quick adoption and improved sales outcomes.                                                                                                                                                           &#8211; Boosted customer wins and revenue growth, securing Fortune 500 clients and raising revenue from $35M to $100M.<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Business Intelligence Implementation for a Hypergrowth CPG Company<\/strong><br>\u2022 <strong>Problem:<\/strong> Rapid growth from $40M to $1.5B in revenue demanded scalable data solutions to manage operations and maintain market position.<br>\u2022 <strong>Solution:<\/strong> Implemented tools like VIP Karma and Kintone to centralize data access and improve cross-team collaboration.<br>\u2022 <strong>Results:<\/strong><br>   &#8211; Streamlined data access and reduced bottlenecks with Kintone, facilitating real-time decision-making.<br>   &#8211; Enabled departments to manage critical data, boosting efficiency and supporting the company&#8217;s hypergrowth trajectory.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These digital transformation initiatives demonstrate how strategically implemented ERP, WMS, CRM, and business intelligence systems can overcome diverse operational challenges. By leveraging tailored digital solutions, each business was able to streamline operations, improve decision-making, and increase scalability, positioning themselves for sustained growth and competitiveness.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.ceo-worldwide.com\/executive-search-engine.php\">Use Our Executive Search Engine To Find Top Talent!<\/a><\/div>\n<\/div>\n\n\n\n                \n                    <!--begin code -->\n\n                    \n                    <div class=\"pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper pp-multiple-authors-layout-boxed multiple-authors-target-shortcode box-post-id-4120 box-instance-id-1 ppma_boxes_4120\"\n                    data-post_id=\"4120\"\n                    data-instance_id=\"1\"\n                    data-additional_class=\"pp-multiple-authors-layout-boxed.multiple-authors-target-shortcode\"\n                    data-original_class=\"pp-multiple-authors-boxes-wrapper pp-multiple-authors-wrapper box-post-id-4120 box-instance-id-1\">\n                                                <span class=\"ppma-layout-prefix\"><\/span>\n                        <div class=\"ppma-author-category-wrap\">\n                                                                                                                                    <span class=\"ppma-category-group ppma-category-group- category-index-0\">\n                                                                                                                        <ul class=\"pp-multiple-authors-boxes-ul author-ul-0\">\n                                                                                                                                                                                                                                                                                                                                                            \n                                                                                                                    <li class=\"pp-multiple-authors-boxes-li author_index_0 author_bill-mattoon has-avatar\">\n                                                                                                                                                                                    <div class=\"pp-author-boxes-avatar\">\n                                                                    <div class=\"avatar-image\">\n                                                                                                                                                                                                                <img alt='Bill Mattoon' data-src='https:\/\/secure.gravatar.com\/avatar\/436035253c0e37676c61dbd28c353ac15d9c74dddf5384e85db9bad46670d91f?s=80&#038;d=mm&#038;r=g' data-srcset='https:\/\/secure.gravatar.com\/avatar\/436035253c0e37676c61dbd28c353ac15d9c74dddf5384e85db9bad46670d91f?s=160&#038;d=mm&#038;r=g 2x' class='avatar avatar-80 photo lazyload' height='80' width='80' src='data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==' style='--smush-placeholder-width: 80px; --smush-placeholder-aspect-ratio: 80\/80;' \/>                                                                                                                                                                                                            <\/div>\n                                                                                                                                    <\/div>\n                                                            \n                                                            <div class=\"pp-author-boxes-avatar-details\">\n                                                                <div class=\"pp-author-boxes-name multiple-authors-name\"><a href=\"https:\/\/www.ceo-worldwide.com\/blog\/author\/bill-mattoon\/\" rel=\"author\" title=\"Bill Mattoon\" class=\"author url fn\">Bill Mattoon<\/a><\/div>                                                                                                                                                                                                    \n                                                                                                                                            <div class=\"pp-author-boxes-description multiple-authors-description author-description-0\">\n                                                                                                                                                    <p>CEO &amp; COO that transforms startups, founder-led SMBs, and investor-backed LMM companies across diverse industries. Expertise in rapid scaling, operational excellence, sales, finance, and asset raising across CPG, FMCG, Tech, E-Commerce, Supply Chain Management, Distribution, Logistics, Warehousing, Food &amp; Beverage, Manufacturing, Contract Packaging, and Engineering industries.<\/p>\n<p><strong><a href=\"https:\/\/www.ceo-worldwide.com\/executive-profile.php?iman=93086\">View his short bio<\/a><\/strong><\/p>\n                                                                                                                                                <\/div>\n                                                                                                                                                                                                    \n                                                                                                                                    <span class=\"pp-author-boxes-meta multiple-authors-links\">\n                                                                        <a href=\"https:\/\/www.ceo-worldwide.com\/blog\/author\/bill-mattoon\/\" title=\"View all posts\">\n                                                                            <span>View all posts<\/span>\n                                                                        <\/a>\n                                                                    <\/span>\n                                                                                                                                \n                                                                                                                            <\/div>\n                                                                                                                                                                                                                        <\/li>\n                                                                                                                                                                                                                                                                                        <\/ul>\n                                                                            <\/span>\n                                                                                                                        <\/div>\n                        <span class=\"ppma-layout-suffix\"><\/span>\n                                            <\/div>\n                    <!--end code -->\n                    \n                \n                            \n        \n","protected":false},"excerpt":{"rendered":"<p>Client(s): Multiple Roles: Full-time and Fractional CEO\/COO, Business Transformation Expert Industries: Distribution, Manufacturing, Supply Chain, Consumer Packaged Goods (CPG) Overview In today\u2019s business landscape, digital transformation is essential for companies seeking to streamline operations, enhance decision-making, and improve scalability. I have led multiple initiatives where ERP and custom digital solutions were implemented to resolve critical &#8230; <a title=\"Digital Transformation through ERP Implementation and Custom Solutions\" class=\"read-more\" href=\"https:\/\/www.ceo-worldwide.com\/blog\/digital-transformation-through-erp-implementation-and-custom-solutions\/\" aria-label=\"Read more about Digital Transformation through ERP Implementation and Custom Solutions\">Read more<\/a><\/p>\n","protected":false},"author":98,"featured_media":6511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1012],"tags":[],"ppma_author":[1031],"class_list":["post-6429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/6bcgnl-uy6a.jpg?fit=1600%2C1067&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7XjMV-1FH","jetpack-related-posts":[{"id":6404,"url":"https:\/\/www.ceo-worldwide.com\/blog\/transforming-a-crisis-ridden-administration-into-a-financially-balanced-mission-driven-enterprise\/","url_meta":{"origin":6429,"position":0},"title":"Transforming a Crisis-Ridden Administration into a Financially Balanced Mission-Driven Enterprise in the South Pacific Region","author":"Bruno Arbonel","date":"","format":false,"excerpt":"Introduction: This case involves an interim management assignment for a postal services operator. The publicly held company provides a range of services including postal, financial, telecommunications and retail, through a network of 85 branches and 450 employees. When I was brought in, the organization was dealing with severe financial deficits\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"Transforming a Crisis-Ridden Administration","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/mjsj_vy9rfw.jpg?fit=1200%2C799&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/mjsj_vy9rfw.jpg?fit=1200%2C799&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/mjsj_vy9rfw.jpg?fit=1200%2C799&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/mjsj_vy9rfw.jpg?fit=1200%2C799&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/mjsj_vy9rfw.jpg?fit=1200%2C799&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5460,"url":"https:\/\/www.ceo-worldwide.com\/blog\/empowering-global-leadership-through-advanced-erp-solutions\/","url_meta":{"origin":6429,"position":1},"title":"Empowering Global Leadership Through Advanced ERP Solutions","author":"Mark San Juan","date":"","format":false,"excerpt":"In today's dynamic business environment, global leadership requires more than just strategic vision and management skills. In fact, it demands the support of advanced technological tools that can streamline operations and foster innovation.\u00a0 Enterprise Resource Planning (ERP) solutions have emerged as critical enablers for organizations aiming to globally maintain a\u2026","rel":"","context":"In &quot;Innovation&quot;","block_context":{"text":"Innovation","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/innovation\/"},"img":{"alt_text":"ERP Solutions","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/07\/image-1.png?fit=1200%2C686&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6874,"url":"https:\/\/www.ceo-worldwide.com\/blog\/the-ceos-digital-transformation-roadmap\/","url_meta":{"origin":6429,"position":2},"title":"The CEO&#8217;s Digital Transformation Roadmap: Driving Sustainable Growth on a Sensible Budget","author":"Guy Whitcroft","date":"","format":false,"excerpt":"\u201cWhen digital transformation is done right, it\u2019s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar\u201d \u2013 George Westerman Introduction: The Pressure to 'Go Digital' is Real The digital noise is deafening, isn\u2019t it? 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Discover practical strategies and leadership wisdom to boost morale, foster collaboration, and drive success in your organization.Read More The CEO\u2019s Digital Transformation Roadmap: Driving Sustainable Growth on a Sensible\u2026","rel":"","context":"In &quot;Newsletter&quot;","block_context":{"text":"Newsletter","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/newsletter\/"},"img":{"alt_text":"two imac s with keyboard and phones on desk","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6425,"url":"https:\/\/www.ceo-worldwide.com\/blog\/transforming-a-supply-chain-logistics-and-manufacturing-contract-packaging-company-during-a-major-crisis\/","url_meta":{"origin":6429,"position":4},"title":"Transforming a Supply Chain\/Logistics and Manufacturing\/Contract Packaging Company During a Major Crisis","author":"Bill Mattoon","date":"","format":false,"excerpt":"Client: Supply Chain\/Logistics\/Manufacturing\/Contract Packaging Company Role: President & COO of 7 core SMBs and 7 additional startups Industry: Warehousing, Distribution, Logistics, Manufacturing, and Contract Packaging Overview This case study outlines a comprehensive turnaround of a Supply Chain\/Logistics and Manufacturing\/Contract Packaging company during a major crisis. Faced with a sudden 65%\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"Transforming a company","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/3iz5u1reer8.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/3iz5u1reer8.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/3iz5u1reer8.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/3iz5u1reer8.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/05\/3iz5u1reer8.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1359,"url":"https:\/\/www.ceo-worldwide.com\/blog\/transformational-leadership-restructuring\/","url_meta":{"origin":6429,"position":5},"title":"Transformational Leadership: A Challenging Restructuring Story","author":"Asha Sampath","date":"","format":false,"excerpt":"Written by Asha Sampath As a CEO of a wholly owned Indian subsidiary having 2 Opcos in India, I spearheaded the company towards -\u00a0 Consistent top line growth YOY -\u00a0\u00a0Increased customer base 10x -\u00a0\u00a0New product applications for the first time globally -\u00a0\u00a0Multiple due diligence projects -\u00a0\u00a0Effective leadership to combat restructuring\u2026","rel":"","context":"In &quot;Executive Recruitment&quot;","block_context":{"text":"Executive Recruitment","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/executive-recruitment\/"},"img":{"alt_text":"restructuring challenges","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/jxi526yiqga.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/jxi526yiqga.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/jxi526yiqga.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/jxi526yiqga.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2024\/05\/jxi526yiqga.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"authors":[{"term_id":1031,"user_id":98,"is_guest":0,"slug":"bill-mattoon","display_name":"Bill Mattoon","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/436035253c0e37676c61dbd28c353ac15d9c74dddf5384e85db9bad46670d91f?s=96&d=mm&r=g","author_category":"0","user_url":"","last_name":"","first_name":"","job_title":"","description":"CEO &amp; COO that transforms startups, founder-led SMBs, and investor-backed LMM companies across diverse industries. 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