{"id":71,"date":"2010-12-06T15:07:00","date_gmt":"2010-12-06T15:07:00","guid":{"rendered":"http:\/\/www.ceo-worldwide.com\/blog\/?p=71"},"modified":"2025-03-24T07:27:32","modified_gmt":"2025-03-24T07:27:32","slug":"start-up-success-destined-for-closure-turned-into-exit","status":"publish","type":"post","link":"https:\/\/www.ceo-worldwide.com\/blog\/start-up-success-destined-for-closure-turned-into-exit\/","title":{"rendered":"Start-Up Success: Destined for closure turned into EXIT"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A start-up success story<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The start-up I consulted was in the business of passive components &#8211; super capacitor small size flat. The passive components business is dominated by large companies. At the time of EXIT the company had no backlog and no production capacity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start-up status at my starting date<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The innovation was an inexpensive manufacturing process based on screen printing.<\/li>\n\n\n\n<li>Technology: alpha prototype-technology demonstrator.<\/li>\n\n\n\n<li>Available cash: only for 6 months.<\/li>\n\n\n\n<li>We had reliable patents-almost immune to infringement or workaround.<\/li>\n\n\n\n<li>We had sustainable unequivocal cost advantage over competition of 1:5<\/li>\n\n\n\n<li>The market was undefined, however the same type of super capacitors were being sold.<\/li>\n\n\n\n<li>The competition: Two large and well funded companies with similar technology and chemistry, and a Start Up which was based on a different chemical solution.<\/li>\n\n\n\n<li>Founder aspirations were: to build a fully automated production plant at unrealistically low estimated cost.<\/li>\n\n\n\n<li>A new CEO, an expert in automation has been brought on board.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">I have been asked to join in the following month. The CEO has known my previous record.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Time was of essence thus within two months I came up with a plan and concurrently I developed a PR campaign on the Web and in the print media. I consulted with application experts, visited trade shows in order to identify applications and to announce the company\u2019s existence and to disseminate its name.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1200\" height=\"800\" data-attachment-id=\"4273\" data-permalink=\"https:\/\/www.ceo-worldwide.com\/blog\/start-up-success-destined-for-closure-turned-into-exit\/pexels-photo-212286\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?fit=1880%2C1253&amp;ssl=1\" data-orig-size=\"1880,1253\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;Photo by Startup Stock Photos on &lt;a href=\\&quot;https:\/\/www.pexels.com\/photo\/man-wearing-black-and-white-stripe-shirt-looking-at-white-printer-papers-on-the-wall-212286\/\\&quot; rel=\\&quot;nofollow\\&quot;&gt;Pexels.com&lt;\/a&gt;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;man wearing black and white stripe shirt looking at white printer papers on the wall&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"pexels-photo-212286\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Photo by Startup Stock Photos on &lt;a href=&quot;https:\/\/www.pexels.com\/photo\/man-wearing-black-and-white-stripe-shirt-looking-at-white-printer-papers-on-the-wall-212286\/&quot; rel=&quot;nofollow&quot;&gt;Pexels.com&lt;\/a&gt;&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?fit=1024%2C682&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?resize=1200%2C800&#038;ssl=1\" alt=\"start-up success\" class=\"wp-image-4273 lazyload\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;object-fit:cover\" data-srcset=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?w=1880&amp;ssl=1 1880w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/pexels-photo-212286.jpeg?resize=1200%2C800&amp;ssl=1 1200w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The outline of the action plan for the start-up success:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To raise funds in order to buildup a production capacity ~$10M during 24-30 months.<\/li>\n\n\n\n<li>To allocate the existing resources to business development, marketing, and product development.<\/li>\n\n\n\n<li>To commit resources only towards exit. Not to invest in production capability.<\/li>\n\n\n\n<li>To immediately raise 1MUSD in order to keep the company going for another 18-24 months.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It soon became clear that it was crucial to regain current investors confidence since they were the realistic source of capital in the immediate future. In order to do this I used my exceptional telephone skills and managed to set up meetings with passive components manufacturers in the US, Europe and Japan. I sent samples for evaluation and the company started to gain recognition. 2 month later a distinguished expert came to visit the <a href=\"https:\/\/www.ceo-worldwide.com\/blog\/the-dynamics-of-recruitment-in-indias-startup-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">start-up<\/a>. He already had satisfactory testing results for the current product status. Leveraging the successful visit and the endorsement, I asked the board to invest 1MUSD as a bridge loan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I developed a strategy for an exit within 12-18 month:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create demand and recognition for the technology<\/li>\n\n\n\n<li>Got <a href=\"https:\/\/www.investopedia.com\/terms\/r\/request-for-quote.asp\" target=\"_blank\" rel=\"noreferrer noopener\">RFQs<\/a> from the market<\/li>\n\n\n\n<li>Identified a large market with a compelling applications<\/li>\n\n\n\n<li>Began a road show among the passive components manufacturers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To support the company&#8217;s claim that its technology could be implemented on an automatic production line, we created a short persuasive video with complementary product line drawings. It showed the actual production process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I was on my way!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to create a demand for the company&#8217;s product one needs to identify a convincing high runner application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I identified that the EMS&#8217;s in Asia were looking for a way to exploit their resources and to bring a product,not just services to the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A road show proved effective, and I created an interest in the company. This move changed the components manufactures&#8217; perception of the company. During this road show I met a competitor that wanted to buy the company&#8217;s raw material and technical knowhow rather than the company itself. This was a good start.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A valuation has been set. Preliminary negotiations took place with several prospects both passive components companies and EMS&#8217;. The final buyer was an EMS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lessons:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Any exit\/succession strategy and its implementation require cash and patience. With careful planning and an adjustment with a grain of creativity it can be done within a reasonable time framework. It is a business development effort with a focus on a terminal goal. It demands continued investment in the company along the process. One needs to create a whim in the market to make ones company known hence to create awareness and to develop its positioning and value. Prospect buyers need to be convinced that the company has assets in any form and shape; e.g. access to the market; intellectual property; specific knowledge; etc. long before any initial negotiation\/due diligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creating a demand for a company among its competitors is more of an art but it is essential and has a major effect on the success of the process as a whole as well as on the value. The web is a very effective tool for this activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expanding the prospect buyers is the best move one can make, however it is complex and delicate. It needs to make sense.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"134\" height=\"200\" data-attachment-id=\"2768\" data-permalink=\"https:\/\/www.ceo-worldwide.com\/blog\/start-up-success-destined-for-closure-turned-into-exit\/attachment\/41395\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/06\/41395.jpg?fit=134%2C200&amp;ssl=1\" data-orig-size=\"134,200\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"41395\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/06\/41395.jpg?fit=134%2C200&amp;ssl=1\" data-src=\"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2020\/06\/41395.jpg?resize=134%2C200&#038;ssl=1\" alt=\"\" class=\"wp-image-2768 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 134px; --smush-placeholder-aspect-ratio: 134\/200;\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">About the author: <a href=\"https:\/\/www.ceo-worldwide.com\/executive-profile.php?iman=41395\" target=\"_blank\" rel=\"noreferrer noopener\">Eldad Pruzan<\/a> focuses on development and implementation strategies for succession exit and wealth transformation for investors. His areas of expertise are expansion into new geographies and developing new business partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A start-up success story The start-up I consulted was in the business of passive components &#8211; super capacitor small size flat. The passive components business is dominated by large companies. At the time of EXIT the company had no backlog and no production capacity. Start-up status at my starting date I have been asked to &#8230; <a title=\"Start-Up Success: Destined for closure turned into EXIT\" class=\"read-more\" href=\"https:\/\/www.ceo-worldwide.com\/blog\/start-up-success-destined-for-closure-turned-into-exit\/\" aria-label=\"Read more about Start-Up Success: Destined for closure turned into EXIT\">Read more<\/a><\/p>\n","protected":false},"author":40,"featured_media":4272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[21,32],"tags":[513,514,928,511],"ppma_author":[622],"class_list":["post-71","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-development","category-start-up","tag-action-plan","tag-pr-campaign","tag-start-up","tag-success-story"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2010\/12\/startup-photos.jpg?fit=1880%2C1253&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p7XjMV-19","jetpack-related-posts":[{"id":2256,"url":"https:\/\/www.ceo-worldwide.com\/blog\/the-business-leaders-newsletter-26-02-2020\/","url_meta":{"origin":71,"position":0},"title":"The Business Leadership Newsletter &#8211; 26.02.2020","author":"CEO Worldwide","date":"","format":false,"excerpt":"Lessons From Tesla's Approach To Innovation Nathan Furr, strategy professor at INSEAD, looks at Tesla's multi-pronged strategy for fundamentally changing an entire industry. 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Weak desire brings weak results, just as a small amount of fire makes a small amount of heat.\u201d In the ever-evolving world of business\u2014marked by rapid technological shifts, global uncertainties, and the\u2026","rel":"","context":"In &quot;Communication&quot;","block_context":{"text":"Communication","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/communication\/"},"img":{"alt_text":"success text","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/01\/pexels-photo.jpg?fit=1200%2C673&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6904,"url":"https:\/\/www.ceo-worldwide.com\/blog\/insights-17-july-2025\/","url_meta":{"origin":71,"position":3},"title":"Insights &#8211; 17 July 2025","author":"CEO Worldwide","date":"","format":false,"excerpt":"How to Motivate Your Team As a Leader Unlock the secrets to inspiring your team with Dr Colin Thompson's insightful article. Discover practical strategies and leadership wisdom to boost morale, foster collaboration, and drive success in your organization.Read More The CEO\u2019s Digital Transformation Roadmap: Driving Sustainable Growth on a Sensible\u2026","rel":"","context":"In &quot;Newsletter&quot;","block_context":{"text":"Newsletter","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/newsletter\/"},"img":{"alt_text":"two imac s with keyboard and phones on desk","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2025\/07\/pexels-photo-326503.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7459,"url":"https:\/\/www.ceo-worldwide.com\/blog\/strategic-turnaround-and-value-creation-at-vicap\/","url_meta":{"origin":71,"position":4},"title":"Strategic Turnaround and Value Creation at VICAP","author":"Bo Ankerfelt","date":"","format":false,"excerpt":"Role:Group CEO, VICAP A\/S & CEO, Exhausto A\/STenure:2011 \u2013 2013Industry:Ventilation & Indoor Climate Manufacturing (Denmark \/ Germany \/ Poland) THE MANDATE Originally recruited by VKR Holding to lead an aggressive 'Build and Buy' international growth strategy \u2014 targeting a scale-up of the Ventilation & Indoor Climate division (VICAP) from DKK\u2026","rel":"","context":"In &quot;Case Studies&quot;","block_context":{"text":"Case Studies","link":"https:\/\/www.ceo-worldwide.com\/blog\/category\/case-studies\/"},"img":{"alt_text":"white letter blocks on beige notebook","src":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.ceo-worldwide.com\/blog\/wp-content\/uploads\/2026\/04\/pexels-photo-6120213.jpeg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2973,"url":"https:\/\/www.ceo-worldwide.com\/blog\/way-to-exit-the-crisis-through-interim-management-mission\/","url_meta":{"origin":71,"position":5},"title":"The Way to Exit the Crisis Through An Interim Management Mission &#8211; 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