- USA +1 646 583 1584 | UK +44 203 137 2581 | France +33 970 448 419 | Germany +49 427 1947 9618 | India +91 124 663 7651
Petra - Sales & Marketing Director - Germany - iCEO #78681
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Petra's Profile
iCEO #78681
Position: Sales & Marketing Director
Nationality: Germany
Direct Contact Information (Premium iCEO)
Name: Petra Beer-Michaud
Phone: +33(0)6.88.80.28.42
Experience
I am an international & French-German EXECUTIVE INTERIM MANAGER, specialized in strategic & operational CONSUMER MARKETING with 21 years of experience in the BEAUTY & FMCG industry (Henkel Beauty Care, Coty, Douglas, Danone).
Major Achievements
Within 21 years in Consumer Marketing, I have been working on 20 brands, 7 major categories and led a large BU (60 PAX): 1. Developed 10 new global beauty brands/sub-brands/sublines with success by achieving critical MS level and reducing complexity resulting in a 20% cost cut. 2. Developed and implemented more than 40 360° Brand Activation strategies including POS, PR/ Influencer MKT, CRM, Social Media, e-commerce etc. 3. Managed Business Unit with 60 PAX for multi-lingual editorial content curation for a global content player resulting in increased CTR up to 30% & improved editorial quality.
Industry Sector Competencies
E-Commerce/Internet
Consumer Goods
RETAIL
Professional Objectives
Function: Executive Interim Manager
Sector: BEAUTY& LUXURY / PREMIUM & CONSUMER PRODUCTS / WINE & SPIRITS
Interim Manager: Yes
Permanent Position: No
Operational: Yes
Availability: Full time, part time
Prefered Locations: France
Additional Professional Interests
Non executive director assignments
Countries Covered
Brazil
Canada
China
France
Germany
Operational Competencies
Business development (Professional)
New product or service launch (Expert)
Geographical expansion (Expert)
Nationality
Germany
Home Country
France
Availability
Full time
Part time
Education
Executive MBA (HEC Paris) + BA Hons FR/DE (NEOMA/CESEM Reims & ESB RT)
Languages
English, French, German
Management Experience
More than 15 years
Company Size
SMB, Multinational
Interim Manager
Yes
Petra's Videos
- Call us: USA +1 646 583 1584 | UK +44 203 137 2581 | France +33 970 448 419 | Germany +49 89 5480 3739 | India +91 124 663 7651
Professional Matching
a timely professional matching process to identify and present the right international executives with relevant local expertise amongst our interim managers, executives, and executive investors.
Fast Selection
a unique cross-border reactivity with a first selection of international executives submitted to our clients in less than 10 days through an executive search amongst our executives and interim managers.
Contractual Flexibility
for any executive recruitment, the clients have the flexibility either to sign a few months interim management agreement or to hire directly our vetted executives for a permanent position.
Competitive Fees
100% success fees based on executive recruitment closing. A fixed recruitment fee specific by region and unique for any salary. No retained fees. No exclusivity.