Short Bio - Petra's Profile
Position: Sales & Marketing Director
Direct Contact Information (Premium iCEO)
Name: Petra Beer-Michaud
I am an international & French-German EXECUTIVE INTERIM MANAGER, specialized in strategic & operational CONSUMER MARKETING with 21 years of experience in the BEAUTY & FMCG industry (Henkel Beauty Care, Coty, Douglas, Danone).
Within 21 years in Consumer Marketing, I have been working on 20 brands, 7 major categories and led a large BU (60 PAX): 1. Developed 10 new global beauty brands/sub-brands/sublines with success by achieving critical MS level and reducing complexity resulting in a 20% cost cut. 2. Developed and implemented more than 40 360° Brand Activation strategies including POS, PR/ Influencer MKT, CRM, Social Media, e-commerce etc. 3. Managed Business Unit with 60 PAX for multi-lingual editorial content curation for a global content player resulting in increased CTR up to 30% & improved editorial quality.
Industry Sector Competencies
Function: Executive Interim Manager
Sector: BEAUTY& LUXURY / PREMIUM & CONSUMER PRODUCTS / WINE & SPIRITS
Interim Manager: Yes
Permanent Position: No
Availability: Full time, part time
Prefered Locations: France
Additional Professional Interests
Non executive director assignments
Business development (Professional)
New product or service launch (Expert)
Geographical expansion (Expert)
Executive MBA (HEC Paris) + BA Hons FR/DE (NEOMA/CESEM Reims & ESB RT)
English, French, German
More than 15 years
- Call us: USA +1 646 898 2014 | UK +44 203 137 2581 | France +33 970 448 419 | Germany +49 89 5480 3739 | India +91 124 663 7651
a timely professional matching process to identify and present the right international executives with relevant local expertise amongst our interim managers, executives, and executive investors.
a unique cross-border reactivity with a first selection of international executives submitted to our clients in less than 10 days through an executive search amongst our executives and interim managers.
for any executive recruitment, the clients have the flexibility either to sign a few months interim management agreement or to hire directly our vetted executives for a permanent position.
100% success fees based on executive recruitment closing. A fixed recruitment fee specific by region and unique for any salary. No retained fees. No exclusivity.