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Short Bio - Petra's Profile

Executive 78681

Petra's Profile

iCEO #78681

Position: Sales & Marketing Director

Nationality: Germany

Direct Contact Information (Premium iCEO)

Name: Petra Beer-Michaud
Phone: +33(0)6.88.80.28.42

Experience

I am an international & French-German EXECUTIVE INTERIM MANAGER, specialized in strategic & operational CONSUMER MARKETING with 21 years of experience in the BEAUTY & FMCG industry (Henkel Beauty Care, Coty, Douglas, Danone).

Major Achievements

Within 21 years in Consumer Marketing, I have been working on 20 brands, 7 major categories and led a large BU (60 PAX): 1. Developed 10 new global beauty brands/sub-brands/sublines with success by achieving critical MS level and reducing complexity resulting in a 20% cost cut. 2. Developed and implemented more than 40 360° Brand Activation strategies including POS, PR/ Influencer MKT, CRM, Social Media, e-commerce etc. 3. Managed Business Unit with 60 PAX for multi-lingual editorial content curation for a global content player resulting in increased CTR up to 30% & improved editorial quality.

Industry Sector Competencies

E-Commerce/Internet
Consumer Goods
RETAIL

Professional Objectives

Function: Executive Interim Manager
Sector: BEAUTY& LUXURY / PREMIUM & CONSUMER PRODUCTS / WINE & SPIRITS
Interim Manager: Yes
Permanent Position: No
Operational: Yes
Availability: Full time, part time
Prefered Locations: France

Additional Professional Interests

Non executive director assignments

Countries Covered

Brazil
Canada
China
France
Germany

Operational Competencies

Business development (Professional)
New product or service launch (Expert)
Geographical expansion (Expert)

Nationality

Germany

Home Country

France

Availability

Full time
Part time

Education

Executive MBA (HEC Paris) + BA Hons FR/DE (NEOMA/CESEM Reims & ESB RT)

Languages

English, French, German

Management Experience

More than 15 years

Company Size

SMB, Multinational

Interim Manager

Yes

Petra's Videos

  • Call us: USA +1 646 898 2014 | UK +44 203 137 2581 | France +33 970 448 419 | Germany +49 89 5480 3739 | India +91 124 663 7651
Professional matching for interim managers, executives, and executive investors

Professional Matching

a timely professional matching process to identify and present the right international executives with relevant local expertise amongst our interim managers, executives, and executive investors.

Fast Selection of international executives

Fast Selection

a unique cross-border reactivity with a first selection of international executives submitted to our clients in less than 10 days through an executive search amongst our executives and interim managers.

Contractual flexibility - interim management and permanent positions

Contractual Flexibility

for any executive recruitment, the clients have the flexibility either to sign a few months interim management agreement or to hire directly our vetted executives for a permanent position.

Competitive executive recruitment fees

Competitive Fees

100% success fees based on executive recruitment closing. A fixed recruitment fee specific by region and unique for any salary. No retained fees. No exclusivity.