Anne - Sales & Marketing Director - France - iCEO #79607

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Direct Contact Information (Premium iCEO)

Experience

Combining an engineering degree together with an INSEAD MBA, I love to build and develop businesses, brands, innovations and teams in order to drive sustainable growth and convenience for consumers. This defines my 20 years of career, where I thrived in commercial and brand management roles in France, EMEA, China and Asia, in major multinationals in the energy and consumer healthcare sectors.

Major Achievements

I turned around a declining business in China, and generated continuous double digit growth for 3 years, doubling the size of the business to reach 120M$. To achieve this, I drove 3 strategic initiatives: 1/ Business Model transformation: moved a traditional B2B and brick & mortar business into a flexible multichannel one. 2/ Consumer focused brand build up: made our brand the most searched one in the market, using a category creation approach, rather than a competitive approach. 3/ People inclusion: integrated internal and external marketing, digital and trade teams to ensure efficiencies, smooth operational processes and cost reduction.

Industry Sector Competencies

E-Commerce/Internet

Consumer Goods

Packaging

Vision industry

Healthcare

Professional Objectives

Function: CEO, Business Unit head, CMO, non Executive Director

Sector: Healthcare, Consumer care

Interim Manager: No

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: France, Switzerland, Singapore

Additional Professional Interests

Operational coaching on demand

Non executive director assignments

Countries Covered

Belgium

China

France

Singapore

UK

Operational Competencies

Technologies to market (Expert)

Business development (Expert)

New product or service launch (Expert)

Geographical expansion (Expert)

Company rescue or turnaround (Expert)