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Papiers d'experts de nos iCEOs

Les dossiers du PDG

Do you speak Strategy?

Auteur : , CEO, France, iCEO #78121

Interim manager 78121The core reality when it comes to strategy is that many companies started doing business based on a great idea, then usually search fundings. If they succeed to get fundings which is already a great step, the team shows then outstanding passion, resilience, and perseverance to reach the next level. In these companies, small or big, when you mention the « word » strategy, you will get a different reaction from every people you talk to...Read more Lire la suite...

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Les dossiers du DRH

HR: Useless people and pain in your neck? Prompt the change!

Auteur : VPHR, France, iCEO #48299

Executive 48299In your company, HR people are (almost) useless! It is true! HR are a cost center: you have to pay the members of the team and to allocate them offices and equipment. HR are a pain in your neck!There too, it is true! HR think of applying the law and the best practice and they ask you to fill in dozens of formal documents. The survey named “Radioscopie of HR” led in 2016 by Cegos, the international leader in training, underlines the growing weight of the administrative and law constraints. HR, one doesn’t know what that is used for!

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Les Dossiers du Directeur Commercial et Marketing

The “Non Sales” Sales Person

Auteur : VPSM, Inde, iCEO #65923

Marketing manager 65923According to Shantanu Sen Sharma, the role of non-sales - Project Managers, Delivery Managers, Production and Quality folks, Domain and Functional experts, increases exponentially. New sales models like "Challenger Selling" etc. (see also 'Selling through Insight' by Nitin Kumar) are making this need felt even more - the ability to PREDICT the customer’s pain as opposed to JUST UNDERSTANDING it.

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Tribunes Libres

LOBBYING - Strategies and techniques of intervention

Auteur : France, iCEO #61916

Executive 61916Lobbying is the activity which consists in influencing directly or indirectly any government action or decision. This profession has not yet been regulated in France, and it is desirable that legislators address this issue. Lobbying is indeed a very powerful weapon, which, if it is well used and performed in a professional manner, can provide the French and European enterprises with competitive advantages, both on the domestic and international markets. The subject of this convenient and accessible book aims to present lobbying in a new light, to show that it should be a profession practiced by professional specialists, such as, for example, those who are responsible for the marketing and financial issues in any sort of organisation.

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Etude de Cas


( Anglais )

What would you do, when you have an ambitious growth plan that you must meet and at the same time your revenue is declining? Would you increase the pressure? Or get external help? This might just be the best solution, as these case studies show.

iCEO testimonial

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