- USA +1 646 583 1584 | UK +44 203 137 2581 | France +33 970 448 419 | Germany +49 427 1947 9618 | India +91 124 663 7651
iCEO Expert Papers
Selection of our iCEO Expert Papers
The selection of our iCEO expert papers gives you a first insight into the level of experience, competence and business knowledge of our vetted international executives. Subscribe to our blog and newsletter to receive the latest iCEO expert papers published on a regular basis.
CEO Papers
The 10 Golden Rules for successful export
Author: Freddy Dreher, CEO, France, iCEO #61548
In his expert file, Freddy Dreher gives a very useful overview over the do's and dont's of starting an export business. Easy to read and topped with well chosen examples, he establishes 10 golden rules to follow when you consider entering new markets outside your national territory.https://www.ceo-worldwide.com/blog/successful-export-going-to-new-markets/ Read more...
HR Papers
How to contract a Business Development Executive
Author: Simon Gall, VPHR, UK, iCEO #30221
Welcome to our latest Expert File, "How to contract a Business Development Executive" written by Simon Gall, one of our certified iCEO. Since 1996, Simon Gall has founded five high technology/ media companies; he was also a board advisor at five companies and had Interim Director roles at eight companies. Read more...
Sales & Marketing Papers
Customers are now smarter at buying than the salesmen are at selling
Author: Ray Coyte, VPSM, UK, iCEO #50408
If you are an executive, you may have read one or more of the thousands of books currently available on how to improve sales performance. With so many books advising on how to be great at sales, you may be forgiven for wondering why there are so few talented salespeople out there. Read more...
White Papers
LOBBYING - Strategies and techniques of intervention
Author: Frank Farnel, CEO, France, iCEO #61916
Lobbying is the activity which consists in influencing directly or indirectly any government action or decision. This profession has not yet been regulated in France, and it is desirable that legislators address this issue. Lobbying is indeed a very powerful weapon, which, if it is well used and performed in a professional manner, can provide the French and European enterprises with competitive advantages, both on the domestic and international markets. The subject of this convenient and accessible book aims to present lobbying in a new light, to show that it should be a profession practiced by professional specialists, such as, for example, those who are responsible for the marketing and financial issues in any sort of organisation. Read more...
Case Studies
Implementation of an Client Information System
Author: Turgut Haspolat, General Secretary, Turkey, iCEO #43917
Turgut shows how he developped and implemented an Client Information System for a large EU funded project to support the Solution of Economic and Social Integration Problems in Istanbul, Izmir, Ankara and Bursa as Major In-Migrant Destinations. He shows how the use of CIS enables the stakeholders of major projects to keep well informed and Read more...
Sales & Marketing Files
The Challenges of Emerging Market CMOs - 5 Pitfalls to avoid
Author: André Van Regenmortel , VPSM, Canada, iCEO #61547
In his last expert file, André van Regenmortel gave a very useful overview why you should enter emerging markets now, where you should do so, and how you should do it. Now he goes one step further and explores the challenges of emerging, and thus very special and difficult markets. Read in this excellent paper, what pitfalls you may expect and how you can avoid them. Read more...
Improve your sales efficiency
Author: Ray Coyte, VPSM, UK, iCEO #50408
Time and sales – Do you have too much or too little? Most people think their own sales teams are not “World Class” and that they lack efficiency and effectiveness. Possibly you feel the same. Do you think that your sales could be better? Do you wonder why deals are just not happening? The good news is that you are not alone; almost all companies think the same, including your competition. Not many people however know what is causing the problem or even how to fix it... Read more...
Customers are now smarter at buying than the salesmen are at selling
Author: Ray Coyte, VPSM, UK, iCEO #50408
If you are an executive, you may have read one or more of the thousands of books currently available on how to improve sales performance. With so many books advising on how to be great at sales, you may be forgiven for wondering why there are so few talented salespeople out there. Read more...
Politics in Business – do they mix?
Author: Ray Coyte, VPSM, UK, iCEO #50408
If asked, I suspect that most salespeople would say that they do not get involved in their clients internal politics. But, they would be making a big mistake if they ignored them. Indeed if you believe Wikipedia; politics is defined as “a process by which groups of people make collective decisions”. Any salesman who avoids or ignores the politics therefore is unwise.... Read more...
Don’t write short texts. Write concise ones
Author: Philip Yaffe, VPSM, Belgium, iCEO #32896
If you are puzzled by this admonition, it is probably because you have been led to believe that "short" and "concise" are synonyms. They aren’t.My dictionary shows two definitions for "concise":
1. Brief and to the point
2. Short and clear
If "short" is already part of the definition of concise, they cannot be synonyms. There must be a difference. So what is it, and how does it affect your writing?
People pay attention to texts that catch and hold their interest. Once that interest wanes, they stop reading. It's as simple as that. Whatever effect radio, television, films, the Web, etc. may have had on average attention span, individual attention span is governed by self-interest. This has always been true, and remains so.
The objective, therefore, is not to constrain a text to fit some artificial limit, but to be certain that everything it says has purpose and meaning for the reader. This is what makes a text concise, whatever its length... Read more...
Stop Writing Press Releases. Start Writing News Releases
Author: Philip Yaffe, VPSM, Belgium, iCEO #32896
"Stop writing Press Releases. Start writing News Releases!" from Philip Yaffe gives a completely new approach to writing a press release - excuse: a NEWS release. Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He recently published the book:" In the “I” of the Storm: the Simple Secrets of Writing & Speaking (Almost) like A professional". Read more...
The Mathematics of Persuasive Communication
Author: Philip Yaffe, VPSM, Belgium, iCEO #32896
"The Mathematics of Persuasive Communication" from Philip Yaffe gives a completely new approach to perfect communication. Philip, consultant in marketing and communication, explains through simple mathematical equations how everybody can write bestselling sales text and speeches. Read more...
Have a strong emerging markets offense - Prevent failure at home©
Author: Stephan Bassett, VPSM, USA, iCEO #18178
Emerging markets like China or India offer new market development opportunities which cannot be ignored when setting business strategies, or you will soon see emerging market brands squeeze your home market. Traditional marketing business models must be restructured to be strongly effective and help you open new markets by beating them on their own ground. Read more...
Using Article Writing as an Internet Marketing Strategy
Author: Phil Morettini, VPSM, USA, iCEO #9064
This article deals with the advantages of online "Article Marketing" as an excellent technique for building traffic to you site. Expert articles on your industry increase your company's credibility. Publishing your articles on other sites with a link back to your own website will provide traffic back to your site. Content on your site and back links to your site will in consequence lead to higher ranking in the search engines. Read more...
- Call us: USA +1 646 583 1584 | UK +44 203 137 2581 | France +33 970 448 419 | Germany +49 89 5480 3739 | India +91 124 663 7651
Professional Matching
a timely professional matching process to identify and present the right international executives with relevant local expertise amongst our interim managers, executives, and executive investors.
Fast Selection
a unique cross-border reactivity with a first selection of international executives submitted to our clients in less than 10 days through an executive search amongst our executives and interim managers.
Contractual Flexibility
for any executive recruitment, the clients have the flexibility either to sign a few months interim management agreement or to hire directly our vetted executives for a permanent position.
Competitive Fees
100% success fees based on executive recruitment closing. A fixed recruitment fee specific by region and unique for any salary. No retained fees. No exclusivity.