Rikke
COO/Managing Director - USA - iCEO #83290

Experience

CMO, Chief Growth Officer, SVP at multiple D2C/B2B organizations. I am a data-led marketing `growth hacker` executive. I have 25 years of marketing experience and have worked with firms ranging in size from $1B to $200B+ in gross revenues. I have led teams as large as 75 and managed media budgets as large as $470M. I am currently working with startups as a fractional CMO through Burgess Group.

Major Achievements

I’ve built digital practice and Ecommerce for sporting good company from nothing to over $20m, I’ve transformed Hershey from only the advertising to over 25% digital and 6x ROI, I’ve created Journey practice from scratch at Capital Group, $290B+ financial services org, and built a data-led predictive content methodology in collaboration with some of the largest partners like Google, Facebook & Print publishers.

Industry Sector Competencies

E-Commerce/Internet

Consumer Goods

Financial Services

Media

Professional Objectives

Function: CEO, CMO, CGO

Sector: CPG, RETAIL, FINTECH, SAAS, MEDIA

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, coaching on demand

Prefered Locations: Los Angeles is home but flexible

Additional Professional Interests

Operational coaching on demand

Countries Covered

Denmark

USA

Operational Competencies

Technologies to market (Professional)

Business development (Professional)

Acquisition and shadow management (Professional)

New product or service launch (Professional)

Company rescue or turnaround (Professional)