Gaby
CEO - Lebanon - iCEO #70499

Experience

I am an FMCG professional, with track record in building sustainable distribution & manufacturing businesses across Africa...gained with both Multinational and Local major Distributors. I am focused on top/bottom line growth, cost effective management of resources, while shaping the future capabilities of the organization.

Major Achievements

1- Provided operational & commercial leadership, with overall responsibility for the top/bottom line growth, cost-effective management of resources and full compliance with statutory and corporate Governance norms. 2- Reversed losses into profits and quickly restored forward momentum, mainly driven by cost optimization, massive de-stocking, pricing, revamping the Distribution model and new product development. 3- Successfully revoked the historic ‘’mono-product’’ situation and ''Brand Status Quo'' situation, by rebuilding the momentum via smart brand activation, consumer engagement, media campaign with 5 new TVCs that boosted the off-take and helped regain shares (Source: AC Nielsen annual report). 4- Removed the dependence on Key Distributors by building a Direct Sales & Distribution model via 16 in-market Depots and 280 sales force selling directly to a network of 9,450 Sub-Distributors covering 35 cities across modern & traditional trade channels. 5- Overseas the financial activities including planning, budgeting, hedging, tax planning, treasury, risk management, investments appraisal, scorecard/KPIs, Banks & Auditors relationship, accurate and timely issuance of MIS and Statutory reports. 6- Assembled competent Executive Management team able to run efficiently the daily operation with minimum supervision; and coaching them to build broad business perspective, develop their teams’ capabilities, while ensuring proper Succession Planning. 7- Migrated successfully to Oracle Business Suites ensuring full visibility and control over the operations with 7 integrated modules (overseen the entire processes from business process review, BSMs, Gap identification, to implementation, data migration and live support).

Industry Sector Competencies

Consumer Goods

Professional Objectives

Function: CEO, MD, DIrector

Sector: FMCG, Retail, Wholesale, Pharmaceutical

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, part time

Prefered Locations: Anywhere in Africa

Additional Professional Interests

Non executive director assignments

Countries Covered

France

India

Lebanon

Nigeria

Operational Competencies

Technologies to market (Professional)

Business development (Expert)

Acquisition and shadow management (Professional)

New product or service launch (Expert)

Geographical expansion (Expert)

Company rescue or turnaround (Expert)

Pre or post investment audit (Expert)