Guy John
Sales & Marketing Director - USA - iCEO #67311

Experience

Marketing Strategy and Strategic Planning, Market Research, Go-to-Market Strategy, Demand Generation & Lead Management, Optimize Marketing Activities & Campaigns, Positioning, Messaging, Value Proposition , Multi-channel Marketing Campaigns, Turnaround and Change Management, Digital Marketing, Marketing Automation and Analytics, KPIs, Brand Management, Brand Awareness, Teams Development

Major Achievements

• Drove a 4x increase in the sales pipeline for B2B products & services, by building the product marketing GTM strategy, optimizing positioning, crafting compelling messaging for high-impact marketing campaigns, and scaling the marketing team to align on a rapid business expansion

Industry Sector Competencies

Electronics

Software

Systems Integration

Telecommunications

Engineering

Professional Objectives

Function: VP Marketing, CMO

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, part time, coaching on demand

Prefered Locations: USA, Europe

Additional Professional Interests

Non executive director assignments

Countries Covered

France

Germany

Spain

UK

USA

Operational Competencies

AI strategy (Expert)

Technologies to market (Expert)

Business development (Expert)

Acquisition and shadow management (Professional)

New product or service launch (Expert)

Geographical expansion (Expert)

Company rescue or turnaround (Expert)

Close down or sell off (Professional)

Pre or post investment audit (Professional)