Lori
Sales & Marketing Director - USA - iCEO #48420

Experience

A results-driven professional 8 years retail grocery experience/ broker management and 15 years of food service distribution. Sales & Marketing Specialist in brand & product development, operations, sales management, new business development, and marketing, 15+ years of experience leading people to a common goal of driving growth and profitability in diverse industries

Major Achievements

● Fifteen Years experience of food service distributor sales management and national account management of regions exceeding $23M yearly. ● Selecting a fulfillment company to create effective distribution outlets for a company’s retail line; establishing a national presence. ● Eight years building and managing a new product line, developed new product launch initiated relationships and a database of 100 brokers and buyers for super markets nationally grocery division as well drug stores and house wares both in Frozen and Grocery. Within 2 years managed over 1 million dollar in sales from a 0 base. ● Generating $1M in added annual profits by producing a monthly newsletter to market new items and sales on overstocked items. ● Increasing advertising opportunities, comprising 70% of overall revenues, while boosting online viewing time from 4 to 12 minutes. ● Spearheading marketing programs and expanding product lines, driving sales from $10M annually to a record-setting $23M. ● Overseeing operations, P&L, stock levels, employee training and developed customer satisfaction programs cross promoting in house service and retail lines for a multi million dollar restaurant group.

Industry Sector Competencies

E-Commerce/Internet

Consumer Goods

food service

food and Restaurant

Professional Objectives

Function: Regional sales or marketing/ Sales and or Marketing management/ Sales Training

Sector: Food and beverage and or Restaurant or Supermarket or Manufacturer

Interim Manager: No

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Base in California home or office LA County

Additional Professional Interests

Non executive director assignments

Countries Covered

USA

Operational Competencies

Business development (Expert)

New product or service launch (Professional)

Geographical expansion (Professional)

Company rescue or turnaround (Professional)