James
CEO - USA - iCEO #96065

Experience

I have experience as: CEO of a marketing agency, a strategy consultancy, and three startups; corporate positions including director of marketing & business development, director of issues analysis & communications, marketing strategist; and as consultant in tech, energy, telecommunications, pharmaceuticals, and manufacturing.

Major Achievements

In 2022-2023 I developed a solar + battery storage business market entry, marketing and communication strategy for one of the world’s premier electronic component manufacturers. In that role I evaluated potential markets in light of Murata’s capabilities, assessed target segments and their current/prospective competitors, established a plan for product/service development and their “ramped” introduction, and created a B2B promotional and communications campaign leveraging – through marketing, branding, and PR – my client’s well-earned reputation for product safety & quality. As a major energy utility company’s marketing strategist 2015-20, I led the largest statewide energy communications and marketing campaign in California’s history, and promoted public financing for structural energy efficiency improvements and other programs to reduce greenhouse gas emissions. I subsequently built-out the marketing and business development function of a battery system engineering company in South San Francisco. As a consultant I have managed business development, strategy, branding, M&A, and promotion projects for well-known tech companies, financial services companies, biotech firms, and consumer good companies/retailers. I have proven capabilities in firm, service, product and program development and optimization; consumer targeting, messaging, omnichannel outreach, promotion, and results measurement. I have created content including ad copy, training materials, articles, speeches, press releases, social media messaging and advertising, and I am former editor of both Accounting & Marketing and Energy journals.

Industry Sector Competencies

E-Commerce/Internet

Telecommunications

Energy-Oil-Gas

Public Sector

Regulation

Professional Objectives

Function: CEO, Marketing VP/Director, Strategy VP/Director, Public Affairs VP/Director

Sector: Energy, tech, telecommunications, professional services,

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, part time, coaching on demand

Prefered Locations: California

Additional Professional Interests

Operational coaching on demand

Non executive director assignments

Countries Covered

USA

Operational Competencies

ESG & sustainability strategy (Expert)

Business development (Expert)

Acquisition and shadow management (Professional)

New product or service launch (Expert)

Geographical expansion (Expert)

Company rescue or turnaround (Expert)