Maxence
CEO - Belgium - iCEO #92801

Experience

I am currently CEO, I’m leading the turnaround of a multi-million-dollar U.S. e-commerce company, taking it from underperformance to profitability by fostering collaboration across departments, developing omnichannel strategies, optimizing user experiences, and improving operational efficiency to enhance contribution margins.

Major Achievements

- Successfully led the company’s turnaround, achieving a 167% increase in profitability by transforming a $300,000 loss into a $200,000 profit and boosting sales by 16% over two years. This success was driven by prioritizing strategic initiatives in product strategy, brand relevance, organizational structure, and operational efficiency. - Accelerated product development cycles, leading to three bestsellers within a year, by revamping cross-functional processes from research to a data-driven scaling strategy, ensuring continuous improvement in sell-through. - Enhanced brand relevance by improving customer acquisition and retention strategies, increasing blended return on ad spend from 3.34 to 3.72. - Drove operational efficiency and reduced supply chain costs by 3% within six months, while maintaining alignment with the company’s broader strategy, ensuring seamless communication across departments, and preserving the customer experience.

Industry Sector Competencies

E-Commerce/Internet

Consumer Goods

Transport

Transport, Shipping, Commodity

Professional Objectives

Function: C-level

Sector: Consumers Goods or Industrial Goods

Interim Manager: No

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Open to relocate

Additional Professional Interests

Non executive director assignments

Countries Covered

Belgium

Ivory Coast

Morocco

Senegal

USA

Operational Competencies

Business development (Expert)

Acquisition and shadow management (Professional)

New product or service launch (Expert)

Geographical expansion (Expert)

Company rescue or turnaround (Expert)

Pre or post investment audit (Professional)