Desmond
Sales & Marketing Director - UK - iCEO #9449

Experience

Led FS company to number one in direct marketing industry. Led major change programme. Set up/improved marketing functions in a number of blue chip organisations.

Major Achievements

1) MD Sun Life Direct Marketing Ltd : Moved Company to number one producer via Direct Marketing in the Life and Pensions industry. Significantly increased profitability and New Premium Income. Budget responsibility peaking at £60 million. Organisation moved from a Direct Marketing only operation to a stand alone Brand integrating execution only, introducer and advice based selling through multiple Distribution mechanisms (post, telephone, on-line, face to face and worksite). 2) British Energy : Development and launch of new Strategic Business Unit into SME sector ( following success of previous project) - strategy, proposition and new product development, call centre build, database build and CRM strategy, sales force build, market entry strategy and implementation. New unique product tracking electricity market prices developed with huge success.

Industry Sector Competencies

Consumer Goods

Other Distribution

Other Industry

Financial Services

Other Services

Professional Objectives

Function: Ceo; Marketing Director

Sector: All

Interim Manager: Yes

Permanent Position: No

Operational: Yes

Availability: Full time

Countries Covered

Denmark

France

UK

Operational Competencies

Business development (Expert)

New product or service launch (Professional)

Geographical expansion (Professional)

Company rescue or turnaround (Professional)