Robert
Other - USA - iCEO #90770

Experience

Global Marketing Communications Executive Who Transforms Brands through Creative Storytelling, Digital & Social Expertise, Bravery and Integrity

Major Achievements

Repositioned a 125-year-old company as a modern, industry leader by: • Enhancing reputation (reaching over 150M in Women’s, Perfume, Beauty and Cosmetics media) • Implementing a communication culture of firsts (first communication at industry events, first communication for internal leadership meeting, first podcasts, first Instagram filter, first social media live events, etc) • Increasing thought leadership for Top Management (through public relations and social media) • Launching an Instagram channel (earning 12,000 followers in twelve months with best industry engagement rate) • Redesigning employee experience (live events, online events, blogs, video, customer interviews and other content) • Managing a focused team of five (in Paris, New York and Singapore with budget of 220,000€/year)

Industry Sector Competencies

Software

BioTech

Consumer Goods

Media

Chemical

Professional Objectives

Function: CCO, CMO, Global Marketing Communication Director

Sector: B-to-B

Interim Manager: No

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Based in Paris, but happy to travel

Additional Professional Interests

Non executive director assignments

Countries Covered

France

USA

Operational Competencies

AI strategy (Professional)

DEI strategy (Professional)

ESG & sustainability strategy (Expert)

Technologies to market (Professional)

Business development (Professional)

Acquisition and shadow management (Professional)

New product or service launch (Expert)

Geographical expansion (Professional)

Company rescue or turnaround (Expert)