Michel
Business Development Director - France - iCEO #12699

Experience

A top performing Business Development Director from the global semi-conductor industry, with an outstanding record of achievement leading successful go-to-market strategies across sectors (Industrial, Medical, Consumer & Telecommunications). Combines deep understanding of the impact of digital technology on manufacturing and B2B/B2C behaviours with high levels of commercial acuity;

Major Achievements

Appointed to at a time of organisational change and slow product development to revitalise sales and drive penetration in Atmel’s underperforming European and Asian-Pacific semi-conductor markets:  Responsible for sales to 15 countries across Asia Pacific, European and Nordic territories (with Asian markets contributing c. one-third of revenues to global division t/o of $500m USD). 11 direct reports.  Reporting to the VP, Business Development, tasked with defining Custom specific strategies for growing and expanding the business. Applying expert fusion of technical and business skills, engaged analysts, and led a comprehensive review of all regional activities and across all market segments (including industrial, medical, consumer games, telecommunications and B2B provider services).  Identified weaknesses in product development lead-times, failure of product to meet customer requirements and poor sales organisation as the primary causes of under-performance. Resides: Vence, France ● +33 (0) 630 104543 (m) ● lelan.michel@gmail (e) 2 | P a g e CAREER PROGRESSION & ACCOMPLISHMENTS CONT…/  Appointed 3rd Pty design houses to deliver bespoke solutions to customers’ required functionality and timescales and interacted with distributors (especially in ASIAS) to speed up delivery processes.  Simultaneously drove the platform and technology roadmap and IP licensing process.  Took the strategic decision to phase out all non-profit accounts (sales of less than $500k p.a. and focus on the 10% of customers (including Siemens, Cisco, Nokia, NDS and Roche Medical) generating 80% of revenue). Across period, successfully rationalised the business to deliver increased revenue.  Extensively engaged in worldwide sales conferences, trade shows and seminars. Launched and positioned new product offering recognised worldwide as disruptive technology (3 Awards received in one year for customisable microcontroller).

Industry Sector Competencies

Electronics

Telecommunications

Engineering

Professional Objectives

Function: business development/ Marketing VP or Senior director

Sector: Semi Conductors / Telecom

Interim Manager: No

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: EMEA

Additional Professional Interests

Personal financial investment: 150-350K USD

Countries Covered

France

Germany

Luxembourg

Switzerland

UK

Operational Competencies

Technologies to market (Expert)

Business development (Expert)

New product or service launch (Expert)