Muriel
Sales & Marketing Director - Belgium - iCEO #71322

Experience

B2B and B2C marketing strategy background with solid international work experiences in Pharma, Life Science, and Industrial markets. Strong digital mindset and knowhow: developed the digital marketing strategy of a Biotechnology international company, digital transformation, online sales optimization, visitor experiences. Proven skills in brand image and project and product management.

Major Achievements

Defined company’s global marketing and developed an online sales vision, strategy and plan. Implemented new Digital Marketing Strategies. Increased online sales. Complete renewal of the product marketing and branding. Fruitfully implemented Internal Sales Guides for new sales team allowing to quickly develop the business.

Industry Sector Competencies

E-Commerce/Internet

Machine Vision, Digital Marketing

BioTech

Genetics

Professional Objectives

Function: Chief Marketing Officer, Chief Digital Office, Chief Digital Transformation Officer, Chief Innovation Officer

Sector: Pharmaceutical, Life Science, Industrial

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, part time, coaching on demand

Prefered Locations: Belgium, France

Additional Professional Interests

Operational coaching on demand

Non executive director assignments

Countries Covered

Belgium

Singapore

USA

Operational Competencies

Technologies to market (Professional)

Business development (Professional)

New product or service launch (Professional)

Geographical expansion (Professional)