Ahmet
Sales & Marketing Director - Netherlands - iCEO #44572

Experience

Fifteen years of experience, including senior-level appointments in marketing, consumer finance, product development, and project management. Create business opportunities, build organisations, implement methodologies, and establish interdepartmental relationships. Develop, monitor, and control multi-million Euro budgets.

Major Achievements

Seconded to provide leadership, vision, and direction. Drive strategy and execution of marketing programme activities, new retail banking business creation, and projects related to consumer banking, marketing and strategy, and cross-border projects. Direct brand building and demand generation endeavours, including brand strategy, communication, and advertising, direct and online marketing, distribution marketing, and research. Impart expertise on global retail banking products. Increased sales by 20% by co-ordinating CRM and marketing departments’ activities and aligning initiatives. Built, tracked, and analysed marketing programme’s effectiveness for initiatives and made data-driven recommendations on critical marketing decisions. Boosted sales by 15% in 2008 (loans, credit cards, savings accounts, mortgages-for-foreigners, and bundled products) by improving end user marketing programmes.

Industry Sector Competencies

E-Commerce/Internet

Financial Services

Professional Objectives

Function: Marketing Retail Banking, Consumer Finance, Project Management, Portfolio Management, Change Management

Sector: Banking industry

Interim Manager: No

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: EU, Asia, Middle East

Additional Professional Interests

Non executive director assignments

Countries Covered

Ireland

Netherlands

Operational Competencies

Business development (Expert)

New product or service launch (Professional)

Geographical expansion (Professional)