Peter
Sales & Marketing Director - UK - iCEO #5548

Experience

An international Marketing Director who has created and implemented innovative programme development strategies that generated strong business, brand and market share growth.

Major Achievements

Market consolidation meant a change in focus for a PLC licensing software for mobile phones and required repositioning the company to be more attractive to tier 1 players. Responsible for all marketing communications for a UK PLC, including analyst relations and PR, marketing mix, both online and offline, and annual report. Introduced new strategies for marketing to tier 1 vendors. Designed and implemented new value propositions for all communications. Masterminded programme to influence industry analysts and gain positive coverage. · Company acquired by a multinational in 2006 · Doubled PR coverage and improved web traffic and stickiness by 30

Industry Sector Competencies

E-Commerce/Internet

Electronics

IT/Computer Hardware

Software

Telecommunications

Silicon

Professional Objectives

Function: VP Marketing

Sector: Technology, Telecoms, Wireless, Software

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Europe

Countries Covered

Canada

France

UK

USA

Operational Competencies

Technologies to market (Expert)

New product or service launch (Professional)

Geographical expansion (Professional)

Company rescue or turnaround (Professional)