Petra - Sales & Marketing Director - Germany - iCEO #78681

Hiring a Sales & Marketing Director? Start free worldwide executive search

Direct Contact Information (Premium iCEO)

Experience

I am an international & French-German EXECUTIVE INTERIM MANAGER, specialized in strategic & operational CONSUMER MARKETING with 21 years of experience in the BEAUTY & FMCG industry (Henkel Beauty Care, Coty, Douglas, Danone).

Major Achievements

Within 21 years in Consumer Marketing, I have been working on 20 brands, 7 major categories and led a large BU (60 PAX): 1. Developed 10 new global beauty brands/sub-brands/sublines with success by achieving critical MS level and reducing complexity resulting in a 20% cost cut. 2. Developed and implemented more than 40 360° Brand Activation strategies including POS, PR/ Influencer MKT, CRM, Social Media, e-commerce etc. 3. Managed Business Unit with 60 PAX for multi-lingual editorial content curation for a global content player resulting in increased CTR up to 30% & improved editorial quality.

Industry Sector Competencies

E-Commerce/Internet

Consumer Goods

RETAIL

Professional Objectives

Function: Executive Interim Manager

Sector: BEAUTY& LUXURY / PREMIUM & CONSUMER PRODUCTS / WINE & SPIRITS

Interim Manager: Yes

Permanent Position: No

Operational: Yes

Availability: Full time, part time

Prefered Locations: France

Additional Professional Interests

Non executive director assignments

Countries Covered

Brazil

Canada

China

France

Germany

Operational Competencies

Business development (Professional)

New product or service launch (Expert)

Geographical expansion (Expert)