Jenne - Sales & Marketing Director - USA - iCEO #83284

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Jenne's Profile

iCEO #83284

Position: Sales & Marketing Director

Nationality: USA

Experience

Designed, executed insights to develop brand strategy & innovation roadmap, launched services (Fortune 500 luxury brand). Led Category Strategy Fortune 500 CPG: competitive and market analysis, target id, brand strategy, channel strategy and GTM. Revitalized or defined brand, value proposition and messaging for several orgs including SaaS, tech start-ups, CPG, services and manufacturers

Major Achievements

Delivered strategy on $2B market for Fortune 500 CPG. Created 6 new service lines for lifestyle brand and was part of team that led the most significant marketing campaign to grow the pipeline for a well-known lifestyle enthusiast brand. Created several brands from ideation to startup to stand up of marketing operations and CRM for SaaS and tech startups.

Industry Sector Competencies

Software

Consumer Goods

Medical Equipment

Automotive

Healthcare

Professional Objectives

Function: CMO, VP Innovation

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, part time, coaching on demand

Prefered Locations: remote

Additional Professional Interests

Non executive director assignments

Countries Covered

Italy

USA

Operational Competencies

Business development (Professional)

Acquisition and shadow management (Professional)

New product or service launch (Expert)

Geographical expansion (Expert)

Company rescue or turnaround (Professional)