Adriana
Sales & Marketing Director - Poland - iCEO #93481

Experience

I am an accomplished marketing and business strategist with over 20 years of experience. Over the past decade, I have served as a Global Director in Consumer Health, gained extensive knowledge of the sector in multiple markets and categories. I build brands, expand into new sectors and geographies, drive strategic alliances. I am a visionary and curious thinker, dedicated to excellence.

Major Achievements

End-to-end launch of a new brand in Women’s Health, e-commerce, digital eco-system (SEO, Website, healthcare platforms, social media, influencers, Content Marketing, incl. UGC), achieved high conversion and 20% brand awareness in 3 months. Developed global strategic vision to harmonise portfolio of locally led brands, elevating brands’ positioning towards a common inspiring purpose. Developed pillars for brand expansion, new brand architecture and packaging design within a well-defined strategic framework, and delivered YOY growth of up to 10% across the regions.

Industry Sector Competencies

Consumer Goods

Healthcare

Media

Professional Objectives

Function: Chief Marketing Officer, Senior Marketing director / VP, Non Executive Director

Sector: Consumer Goods, Consumer Healthcare

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, part time, coaching on demand

Prefered Locations: UK, Poland, Germany, Spain

Additional Professional Interests

Operational coaching on demand

Non executive director assignments

Countries Covered

Germany

Poland

Switzerland

UK

Operational Competencies

Business development (Expert)

New product or service launch (Professional)

Geographical expansion (Professional)