Graeme
Sales & Marketing Director - UK - iCEO #94846

Experience

Marketing Director/CMO for consumer brands in FMCG and retail. Subject matter expert in developing compelling propositions, digital marketing and brand strategies, delivering growth and empowering teams to succeed.

Major Achievements

CMO of a homeware & apparel retailer operating more than 3000 stores across sixteen markets. Undertook three long-term interim assignments: • Operated at board level as a member of the senior management team. • Defined the brand, including market position, pricing strategy and brand proposition. • Developed a new store format, which grew average transaction values by 8% compared to the older estate. • Grew like for like sales by 9%. • Created new social media, digital marketing & CRM strategies. Recruited a team of 30 to deliver the plan. • Developed a new own label and private label product strategy, setting pricing hierarchies and delivering a new packaging strategy for apparel & homewares, growing sales in core categories > 15%.

Industry Sector Competencies

Consumer Goods

Retail

Leisure Industry

Private Equity

Director consumer

Professional Objectives

Function: Chief Marketing Officer, Marketing Director

Sector: FMCG/consumer goods, retail, leisure/hospitality, ecommerce

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Worldwide

Countries Covered

Germany

Hong Kong

Poland

Spain

UK

Operational Competencies

New product or service launch (Expert)

Geographical expansion (Expert)