Raffaella
CEO - UK - iCEO #92390

Experience

Uses analysis and insight skills to sharpen and transform commercial performance. Harnesses extensive experience in marketing to structure and deliver true commercial gains across national and international markets. Leads impactful brand marketing, P&L optimisations and defines transformation initiatives across both B2C and B2B.

Major Achievements

● Created, staffed, and optimised 6 global marketing and media departments, driving digital innovation projects. ● Owned and managed a £700-£900+ million sales & marketing P&L from 2018 – 2023. ● Directed global marketing launches: Paramount+, World Cup and Superball sponsor, SAAS, Product and NPD. ● Drove 15% revenue uplift in 3 months through data-driven resource reorganization and AI implementation for process streamlining, optimizing operational efficiency and unlocking growth via AI and LLM global implementation (Accenture global client fortfolio).

Industry Sector Competencies

E-Commerce/Internet

Software

AI, LLM, Gen AI, Cyber Securiy, Web3

Media

Private Equity

Professional Objectives

Function: CMO, CCO, CGrowth Officer, SVP, EVP.

Sector: Business services, Entertainment, manufacturer, Ecomm, Tech

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, part time

Prefered Locations: any of the locations indicated.

Additional Professional Interests

Non executive director assignments

Countries Covered

Australia

Mauritius

UK

USA

Operational Competencies

AI strategy (Expert)

DEI strategy (Professional)

ESG & sustainability strategy (Professional)

Technologies to market (Expert)

Business development (Expert)

Acquisition and shadow management (Expert)

New product or service launch (Expert)

Geographical expansion (Expert)

Company rescue or turnaround (Expert)

Close down or sell off (Professional)

Pre or post investment audit (Expert)