Beatriz
Sales & Marketing Director - Canada - iCEO #51164

Experience

HEAD OF MARKETING Over 15 years experience in developing key strategic marketing plans that have helped companies gain new clients, increase client retention and improve overall brand awareness in the marketplace.

Major Achievements

CAMPAIGN DEVELOPMENT Worked at Invesco Asset Management European sales teams, developed proactive marketing campaigns including full scope online / offline marketing mix. Defined campaign success measures. Delivered results dashboard for each campaign. Work with cross functional teams for implementation. Result: Within 17 months delivered 4 thematic campaigns that contributed an increase in total assets under management of over 2.5 B euros.

Industry Sector Competencies

E-Commerce/Internet

Software

Packaging

financial products

Energy-Oil-Gas

Financial Services

Professional Objectives

Function: Marketing Director, Head of Marketing

Sector: Financial Servcies, Energy, Technology, Business Travel, Training, Professional Services, and others

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Paris, France

Additional Professional Interests

Non executive director assignments

Countries Covered

France

USA

Operational Competencies

Business development (Professional)

Acquisition and shadow management (Professional)

New product or service launch (Professional)

Geographical expansion (Professional)