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iCEO #78681

Petra's Profile

  • PositionSales & Marketing Director
  • NationalityGermany
  • Home countryFrance

Direct Contact Information (Premium iCEO)

Name: Petra Beer-Michaud
Phone: +33(0)6.88.80.28.42

Experience

I am an international & French-German EXECUTIVE INTERIM MANAGER, specialized in strategic & operational CONSUMER MARKETING with 21 years of experience in the BEAUTY & FMCG industry (Henkel Beauty Care, Coty, Douglas, Danone).

Major Achievements

Within 21 years in Consumer Marketing, I have been working on 20 brands, 7 major categories and led a large BU (60 PAX): 1. Developed 10 new global beauty brands/sub-brands/sublines with success by achieving critical MS level and reducing complexity resulting in a 20% cost cut. 2. Developed and implemented more than 40 360° Brand Activation strategies including POS, PR/ Influencer MKT, CRM, Social Media, e-commerce etc. 3. Managed Business Unit with 60 PAX for multi-lingual editorial content curation for a global content player resulting in increased CTR up to 30% & improved editorial quality.

Industry Sector Competencies

E-Commerce/Internet
Consumer Goods
RETAIL

Professional Objectives

Function: Executive Interim Manager
Sector: BEAUTY& LUXURY / PREMIUM & CONSUMER PRODUCTS / WINE & SPIRITS
Interim Manager: Yes
Permanent Position: No
Operational: Yes
Availability: Full time, part time
Prefered Locations: France

Additional Professional Interests

Non executive director assignments

Countries Covered

Brazil
Canada
China
France
Germany

Operational Competencies

Business development (Professional)
New product or service launch (Expert)
Geographical expansion (Expert)
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Nationality

Germany

Home Country

France

Availability

Full time
Part time

Education

Executive MBA (HEC Paris) + BA Hons FR/DE (NEOMA/CESEM Reims & ESB RT)

Languages

English, French, German

Management Experience

More than 15 years

Company Size

SMB, Multinational

Interim Manager

Yes

  • Call us: USA +1 645 205 2025 | UK +44 203 137 2581 | France +33 184 746 705 | India +91 124 663 7651

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