Markus - Sales & Marketing Director - Germany - iCEO #68534

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Markus's Profile

iCEO #68534

Position: Sales & Marketing Director

Nationality: Germany

Experience

• leader with broad marketing-, sales-, change management- and strategy experience • Experienced in dealing with complexity based on organization, processes, management structures and business decisions • Cross-segment (B2C and B2B) and cross-industry perspective • omnichannel-mindset

Major Achievements

- Development and management of a European eCommerce marketing department (15 eShop) for DAX company - increase direct-to-consumer in the amount. € 65 million per annum through the development and management of a broad-based omni-channel transformation program - Significant increase of leads by 38% a year through the implementation of data-based marketing model - Doubling the digital conversion rate per annum by implementing new Customer Experience tools (inter alia video legitimacy, chat networking to trading partners) - Communication awards: among others Cannes Lions International, ADC, NY Festivals, Dt. Media Price

Industry Sector Competencies

E-Commerce/Internet

Telecommunications

Consumer Goods

Textiles

Financial Services

Professional Objectives

Function: CMO

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Germany

Countries Covered

Germany

Netherlands (The)

Operational Competencies

Technologies to market (Professional)

Business development (Professional)

New product or service launch (Professional)

Geographical expansion (Professional)