anne - Sales & Marketing Director - France - iCEO #52680

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anne's Profile

iCEO #52680

Position: Sales & Marketing Director

Nationality: France

Experience

EXPERT IN MARKETING SERVICES AND E-BUSINESS - Develop and implement marketing and e-business strategies - Product Development : launch new products and services - Communication on and off-line : drive multi channel marketing campaigns - Develop customers portfolios and set up CRM strategy.

Major Achievements

Launch a new on-line banking offer for a major French pure player - Objective: Be in the TOP 3 on-line banking offers by end of 2009 : - Create, develop and implement this new offer in line with the cpy positionning, - Drive market research, define marketing target and set up product strategy - Launch « killer apps » - Define business model and business plan assumptions - Implement the offer on the company website.

Industry Sector Competencies

E-Commerce/Internet

Software

e-commerce

Financial Services

Leisure Industry

Media

Professional Objectives

Function: expert in E-marketing / E-Business

Sector: services, travel, leisure, banking

Interim Manager: Yes

Permanent Position: No

Consultant: Yes

Availability: Full time

Prefered Locations: Paris area, France

Countries Covered

France

UK

Operational Competencies

New product or service launch (Professional)