Carl - Sales & Marketing Director - USA - iCEO #69055

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Carl's Profile

iCEO #69055

Position: Sales & Marketing Director

Nationality: USA

Experience

Marketing professional with experience developing, launching and managing products & services for variety of corporations. Bottom-line, results-driven focus with consistent success in growing revenue and increasing profitability.

Major Achievements

Successfully launched Chase Identity Protection on schedule in multiple channels including inbound cross sell, outbound telemarketing, online, direct mail and card activation. Achieved 500,000 enrollments and $40 million in revenue within first year; Attained 16% accept rate within first marketing month; Reduced attrition by 10%; increased save rates from 3% to 30% in first 90 days.

Industry Sector Competencies

E-Commerce/Internet

Software

Packaging

Financial Services

Healthcare

Professional Objectives

Function: Marketing Director

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Philadelphia, PA

Additional Professional Interests

Non executive director assignments

Countries Covered

Ireland

USA

Operational Competencies

Technologies to market (Expert)

New product or service launch (Expert)