Pascale - Sales & Marketing Director - France - iCEO #79798

Hiring a Sales & Marketing Director? Start free worldwide executive search

Pascale's Profile

iCEO #79798

Position: Sales & Marketing Director

Nationality: France

Experience

A global senior executive who delivers commercial value through Strategy, Marketing, Branding, CRM/Data/Insight, Customer Experience and Customer Centric transformation. Experienced both in Industry and Top Tier consultancies in the consumer sectors (Retail, Luxury, Apparel& Fashion, Hospitality, CPG) in EMEA, APAC, North and South America.

Major Achievements

– Reported to CCO, Member of Commercial Leadership Team & Company’s Data Steer Co, Accountability for 170 people, 6 direct reports and 6 dotted line, – Drove global growth through omni channel Clienteling, Customer Service, CRM strategy and operations to deliver relevant, personal and differentiating experiences constantly at every touch point of the customer journey, – Built collaboration with Marketing, Strategy, Digital, Product, Retail, Regional Presidents to align on strategic goals and local implementation, – Led international teams covering Clienteling (global retail activation strategy, client value proposition, Loyalty, CX, Personalisation), Performance (CRM strategy, Reporting, customer database management, tools development), CRM Training and Communication, Customer Service. – Developed first Burberry Client & CRM strategy and Client and CRM function 3-year capability roadmap: signed off by Executive Committee and Chairman. – Achieved all agreed KPIs (acquisition, retention, loyalty, revenue growth), increased events ROIs.

Industry Sector Competencies

E-Commerce/Internet

Consumer Goods

Leisure Industry

Professional Objectives

Function: VP/SVP Marketing, Chief Customer Officer, VP/SVP Customer, VP/SVP Strategy, CMO

Sector: Consumer goods, Fashion, Luxury, Apparel, Sporting goods, Hospitality, insurance, Health & wellness,

Interim Manager: Yes

Permanent Position: Yes

Operational: Yes

Availability: Full time, part time

Prefered Locations: London, EMEA, APAC, North America

Additional Professional Interests

Non executive director assignments

Countries Covered

Australia

France

Norway

Switzerland

Thailand

Operational Competencies

Business development (Professional)

Geographical expansion (Professional)