Benjamin - Sales & Marketing Director - Taiwan - iCEO #86991

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Benjamin's Profile

iCEO #86991

Position: Sales & Marketing Director

Nationality: Taiwan

Experience

Possess a wealth of more than 20 years of upstream and downstream-related work experience, accumulated a lot of new product launches experiences, successfully launched 7 new products, and got a trackable record in Taiwan. Long service for the MNC(Dow), familiar with the relatively high-standard core values, ethics, proactive, and leadership of leading a highly efficient team.

Major Achievements

•Accountable for the P&L, achieving a 5-year CAGR = 8.4% growth rate (industry 5-year CAGR < 3.0%), performed the best sales achievement, Corteva Taiwan was the best sales performance company in the industry during the past six years in Taiwan, and sales amount No.2 agrochemical company in Taiwan. •Led Taiwan`s new product launch and commercialization, successfully launched 7 new products in the market, via market insight and evaluated new opportunities, understanding unmet potential demand, and customer needs, as the product expert for leading the sales & promoter team managing selling and promotional activities. Insecticides increased19.75% Herbicides Increased by 5.83% and Fungicides by 1.1% (2023 sales) •Acted as the new product developing master to lead the LPCT (Local Product Concept Team by Corteva)/CPS (Create Product Success by Dow AgroSciences) process, integrated the R&D team, RAS team, and supply chain team for cross-departmental coordination, and successfully registered/developed new products, and we still have >5 robust product concepts in the pipeline to sustain the company`s next 10 years of growth. •Reformed/managed the urban pest (Sentricon) business for Taiwan & Hong Kong introducing new active ingredients and formulations into markets to sustain urban pest business growth and margin improvement. •Led promoter team to Initiate the promotion campaign to stimulate sales momentum to guarantee delivery of sales objective commitment, and constructed digital customer engagement program to reach new generation customers to sustain our business succession strategy, performing the best ROI of the business.

Industry Sector Competencies

BioTech

Agrosciences

Consumer Goods

Chemical

Agriculture

Professional Objectives

Function: Commercial leader

Sector: Life Science

Interim Manager: No

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: Asia

Additional Professional Interests

Operational coaching on demand

Countries Covered

Taiwan

Operational Competencies

Technologies to market (Expert)

Business development (Expert)

New product or service launch (Expert)

Geographical expansion (Expert)

Company rescue or turnaround (Expert)