Vibha - Sales & Marketing Director - India - iCEO #88010

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Experience

N/A- set up my on consultancy for a short while called VCH Consulting Ltd. However closed it when I was offered a perm role.

Major Achievements

· Transformed Bathstore’s 18% decline into 15% growth within 1 year; repositioned the business, leading the development of new products, pricing strategy, on and offline customer experience, training, and marketing channels. · Initiated and led the annual Wilko customer plan, delivering 1% of company like for like sales, beating budget by 11%. · Established TTS, - a key asset in RMR’s portfolio, as a global thought leader in the educational sector, growing the business by 43% since joining without prior sector experience. · Delivered major cost savings through strategic reviews including - £1.5m across the FQR portfolio, £0.5m for Bathstore, £1.3m at Superdrug, £2m at Wilco, £3.4m at Howden’s and combined £1.8m at RMR. · Achieved a 60% YoY growth at Homebase; developed the online strategy, shaping the digital roadmap and e-commerce capabilities. · Directed successful digital transformation programmes at Howdens, Homebase and RMR, enhancing automation, competitiveness, efficiency and brand positioning. · Improved P&L for Bounty Portrait, beating revenue targets by over 9% within 6 months. · Developed, coached and led teams in excess of 80 with uptown 8 Heads of as direct reports

Industry Sector Competencies

E-Commerce/Internet

Healthcare

Private Equity

Retail / B2B

Professional Objectives

Function: CMO / MD

Sector: Retail, b2b

Interim Manager: No

Permanent Position: Yes

Operational: Yes

Availability: Full time

Prefered Locations: UK- England based but can we international/ global

Additional Professional Interests

Non executive director assignments

Countries Covered

UK

Operational Competencies

Technologies to market (Professional)

Business development (Professional)

New product or service launch (Professional)

Geographical expansion (Professional)

Company rescue or turnaround (Professional)