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iCEO Papers

In this section, our international executives, interim managers, and executive investors publish their insight papers to share their expert business knowledge with you.

The selection of insight papers (downloadable as PDF free of charge) written by our iCEO™ executives and interim managers gives you a first insight into the level of experience and competence of our certified executives and interim managers through their business testimonials.

Subscribe to our newsletter to receive the latest insight papers published by our international executives and interim managers on a regular basis.

CEO Insight Papers

Essence of Innovation in Supply Chain Management

Author : , CEO, India based, iCEO #71691

Interim manager 71691I keep going back to innovation…and I am sure you’ll be wondering, WHY?? It is simply so, because if it wasn’t for innovation, we wouldn’t have progressed thus far,…..for innovation keeps coming back,…..each time in a new avatar, hence for me to talk about innovation is neither stale,…..nor a stale-mate,…..instead it’s a state we are in,……a state of evolution and progress,…. Read more...

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HR Insight Papers

HR: Useless people and pain in your neck? Prompt the change!

Author : VPHR, France based, iCEO #48299

Executive 48299In your company, HR people are (almost) useless! It is true! HR are a cost center: you have to pay the members of the team and to allocate them offices and equipment. HR are a pain in your neck!There too, it is true! HR think of applying the law and the best practice and they ask you to fill in dozens of formal documents. The survey named “Radioscopie of HR” led in 2016 by Cegos, the international leader in training, underlines the growing weight of the administrative and law constraints. HR, one doesn’t know what that is used for!

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Sales & Marketing Insight Papers

The “Non Sales” Sales Person

Author : VPSM, India based, iCEO #65923

According to Shantanu Sen Sharma, the role of non-sales - Project Managers, Delivery Managers, Production and Quality folks, Domain and Functional experts, increases exponentially. New sales models like "Challenger Selling" etc. (see also 'Selling through Insight' by Nitin Kumar) are making this need felt even more - the ability to PREDICT the customer’s pain as opposed to JUST UNDERSTANDING it.

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The Challenges of Emerging Market CMOs - 5 Pitfalls to avoid

Author : VPSM, Canada based, iCEO #61547

In his last expert file, André van Regenmortel gave a very useful overview why you should enter emerging markets now, where you should do so, and how you should do it. Now he goes one step further and explores the challenges of emerging, and thus very special and difficult markets. Read in this excellent paper, what pitfalls you may expect and how you can avoid them.

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Improve your sales efficiency

Author : VPSM, UK based, iCEO #50408

Time and sales – Do you have too much or too little? Most people think their own sales teams are not “World Class” and that they lack efficiency and effectiveness. Possibly you feel the same. Do you think that your sales could be better? Do you wonder why deals are just not happening? The good news is that you are not alone; almost all companies think the same, including your competition. Not many people however know what is causing the problem or even how to fix it...

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Customers are now smarter at buying than the salesmen are at selling

Author : VPSM, UK based, iCEO #50408

If you are an executive, you may have read one or more of the thousands of books currently available on how to improve sales performance. With so many books advising on how to be great at sales, you may be forgiven for wondering why there are so few talented salespeople out there.

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Politics in Business – do they mix?

Author : VPSM, UK based, iCEO #50408

If asked, I suspect that most salespeople would say that they do not get involved in their clients internal politics. But, they would be making a big mistake if they ignored them. Indeed if you believe Wikipedia; politics is defined as “a process by which groups of people make collective decisions”. Any salesman who avoids or ignores the politics therefore is unwise....

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Don’t write short texts. Write concise ones

Author : VPSM, Belgium based, iCEO #32896

If you are puzzled by this admonition, it is probably because you have been led to believe that "short" and "concise" are synonyms. They aren’t.My dictionary shows two definitions for "concise":
1. Brief and to the point
2. Short and clear
If "short" is already part of the definition of concise, they cannot be synonyms. There must be a difference. So what is it, and how does it affect your writing? People pay attention to texts that catch and hold their interest. Once that interest wanes, they stop reading. It's as simple as that. Whatever effect radio, television, films, the Web, etc. may have had on average attention span, individual attention span is governed by self-interest. This has always been true, and remains so. The objective, therefore, is not to constrain a text to fit some artificial limit, but to be certain that everything it says has purpose and meaning for the reader. This is what makes a text concise, whatever its length...

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Stop Writing Press Releases. Start Writing News Releases

Author : VPSM, Belgium based, iCEO #32896

"Stop writing Press Releases. Start writing News Releases!" from Philip Yaffe gives a completely new approach to writing a press release - excuse: a NEWS release. Philip Yaffe is a former reporter/feature writer with The Wall Street Journal and a marketing communication consultant. He recently published the book:" In the “I” of the Storm: the Simple Secrets of Writing & Speaking (Almost) like A professional".

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The Mathematics of Persuasive Communication

Author : VPSM, Belgium based, iCEO #32896

"The Mathematics of Persuasive Communication" from Philip Yaffe gives a completely new approach to perfect communication. Philip, consultant in marketing and communication, explains through simple mathematical equations how everybody can write bestselling sales text and speeches.

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Have a strong emerging markets offense - Prevent failure at home©

Author : VPSM, USA based, iCEO #18178

Emerging markets like China or India offer new market development opportunities which cannot be ignored when setting business strategies, or you will soon see emerging market brands squeeze your home market. Traditional marketing business models must be restructured to be strongly effective and help you open new markets by beating them on their own ground.

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Using Article Writing as an Internet Marketing Strategy

Author : VPSM, USA based, iCEO #9064

This article deals with the advantages of online "Article Marketing" as an excellent technique for building traffic to you site. Expert articles on your industry increase your company's credibility. Publishing your articles on other sites with a link back to your own website will provide traffic back to your site. Content on your site and back links to your site will in consequence lead to higher ranking in the search engines.

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White Papers

LOBBYING - Strategies and techniques of intervention

Author : France based, iCEO #61916

Lobbying is the activity which consists in influencing directly or indirectly any government action or decision. This profession has not yet been regulated in France, and it is desirable that legislators address this issue. Lobbying is indeed a very powerful weapon, which, if it is well used and performed in a professional manner, can provide the French and European enterprises with competitive advantages, both on the domestic and international markets. The subject of this convenient and accessible book aims to present lobbying in a new light, to show that it should be a profession practiced by professional specialists, such as, for example, those who are responsible for the marketing and financial issues in any sort of organisation.

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Case Studies


What would you do, when you have an ambitious growth plan that you must meet and at the same time your revenue is declining? Would you increase the pressure? Or get external help? This might just be the best solution, as these case studies show.

iCEO testimonial

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CONTACT: USA +1 646 898 2014 | UK +44 203 137 2581 | France +33 970 448 419 | Germany +49 89 5480 3739 | India +91 124 663 7651 | Email us:
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