Strategic brand management during an economic downturn
Brand drivers are bound to get rather complex during economic downturn and recessionary phases. From a business perspective, brands have two options in such situations.
Brand drivers are bound to get rather complex during economic downturn and recessionary phases. From a business perspective, brands have two options in such situations.
Written by Asha Sampath As a CEO of a wholly owned Indian subsidiary having 2 Opcos in India, I spearheaded the company towards – Consistent top line growth YOY – Increased customer base 10x – New product applications for the first time globally – Multiple due diligence projects – Effective leadership to combat restructuring challenges – Implementation of 3 … Read more