The Crucial Role Of A CEO In Shaping Marketing Strategy

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In the dynamic and competitive landscape of business, the role of a CEO extends far beyond overseeing operations and finances. One of the crucial aspects that a CEO must be deeply involved in is shaping the marketing strategy of the organization. Photo by Campaign Creators on Unsplash This encompasses crafting the brand image, ensuring effective … Read more

Best Practices for Collaborating with Your New CEO

Throughout my article series, The Role of a CHRO in CEO Transitions, I’ve discussed how the CHRO can be an influential part of a major leadership transition. I’ve shared strategies for creating a connection, educating on the HR function, and integrating the CEO into the organization. Once these steps have taken place, a relationship has … Read more

Successful Export – Going to New Markets

The 10 Golden Rules for successful export Preface Over 27 years, I have successfully managed or advised international companies. Most of the companies became market leader within their industry and market. Several subsidiaries were successfully established under my leadership. I bought companies and integrated them into the root business. Furthermore, I was lucky to work … Read more

The Fundamental Nature of Leadership

An Evolutionary Approach Countless publications, the majority of methods used to identify leadership potential and almost all executive training programmes courageously ignore that the phenomenon of leadership has remained remarkably unexplained. Not surprisingly, this bears a truth well beyond distinctive occurrences and across different cultures. The point to be made is: During our evolutionary development, … Read more

Do you speak Strategy?

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The core reality when it comes to strategy is that many companies started doing business based on a great idea, then usually search fundings. If they succeed to get fundings which is already a great step, the team shows then outstanding passion, resilience, and perseverance to reach the next level. In these companies, small or … Read more

Is coronavirus pandemic the game changer that will put social impact back at the heart of value creation?

It will have taken an unprecedented pandemic to realize the damaging effects of several decades of strategies which were certainly profitable in the short term, but which created multiple dependencies, ultimately destroying value in the long term. We can measure today the impact of localizing 80% of the world’s production of masks in one province … Read more

Secrets to Successful Strategy Execution

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The Strategy Execution Duality Execution has enjoyed an impressive reputation in the last few years under the banner that any strategy is worthless if not executed. While this assertion is tautologically undeniable, it is also true that a flawed strategy execution can have unappealing consequences. New Coke or the Betamax video format come to mind. … Read more

How do you value success?

Many of us measure success from a purely business perspective. We place value on aspects such as turnover, profit/loss, growth, customers, clients, sales, the list is endless. Often we fail to acknowledge value from other areas of our lives, and as such our tight focus on one aspect, often business can see us scrutinizing the … Read more

Leadership Courage is Contagious

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Written by Mike Hoff As a young leader, when I first heard the phrase “Leadership Courage”, it left me feeling a little scared as to what I would have to do to live up to or even begin to possess such a thing. Today I wonder how I would manage without it and enjoy helping … Read more

Family Businesses in Latin America: A Protocol for Succession

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Of the world’s 500 largest family businesses, 32 (7,6%) are located in Latin America according to the 2016 Global Family Business Index. Over 70% of these businesses are publicly listed companies with average 78 years old. On the other hand, Latin America and the Caribbean Region (LACAR) are home to upwards 57 million small-and-medium-sized enterprises … Read more