Why Traditional Enterprise Software Sales Fail

A careful balance of “volume” and “value” marketing strategies will help vendors avoid the three classic reasons for unsuccessful sales efforts. Written by: Gad Tobaly, COO, Nastel Technologies, published on Sandhill.com, Business Strategy for Software, Cloud and Mobile Traditional enterprise software sales efforts fail for three reasons: your solution does not meet its market’s needs, … Read more

How to make the brand turnaround on the first biggest Global Market after US?

close up of shoes and bag

Before we go into the details of the brand turnaround project, I would like to give a short statement about being a women leader: YES, I AM A WOMEN BUT I have always behaved without thinking I am a women. Work place is competitive for all (men and women) and what will make difference is … Read more

4 ways that startup companies spend themselves out of business

man in black crew neck t shirt sitting beside woman in gray crew neck t shirt

You’ve seen it too many times before – the free-spending startup company which burns through their funds like a cocaine addict on vacation in Columbia. It’s ultimately a sad tale, with great potential often wasted, many jobs lost and multiple lives hurt. But it is sometimes hard to feel sorry for the management teams that … Read more

Turnaround of a SMB company close to insolvency

CONTEXT A SMB company acting in ophtalmic lenses had to face a critical situation: Lack of cash, increasing delays for paying the suppliers Sales volume decrease Frequent delays in products deliveries High level scrap rate (14 %) Lack of manufacturing space An equity fund having invested in this company asked to the owner-president to hire … Read more