Sales Archive

How to make the brand turnaround on the first biggest Global Market after US? A story by Nathalie Schneider

Before we go into the details of the brand turnaround project, I would like to give a short statement about being a women leader: YES, I AM A WOMEN BUT I have always behaved without thinking I am a women. Work place is competitive for all (men and women) and what will make difference is results, how to get them and how you develop your team& work with others. I have always tried to lead by example. When I took this turnaround challenge, I was the first women to do so and my sales force and customers were mostly men. I gained respect step by step from all. Then I tried to balance the team with more women as I believe the balance creates a good mix and is part of diversity. Continue reading

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International Top Executive Video: Russell – CEO – USA

Russel achieved ZERO to $128 million in sales within six years. He started, ran, and owned 100% of this company and started seven other successful multi-million dollar companies as well. He claims, the secret to building great companies lies within the CEO’s leadership and being expert in sales and marketing. In his video, he shares the key factors of his outstanding entrepreneurial success in just 90 seconds.

Check out Russel’s full short bio at  http://www.ceo-worldwide.com/?rub=partners_club&iman=68502 Continue reading

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Why should your customers do business with you?

Written by Joe Orlando

If you can’t explain why customers should do business with you, how can you expect THEM to know

Listen and look closely at advertisements that promote that they are the BEST – HIGHEST RANKED – MOST AWARDED – at something and it always come with the key qualifier. Best “in class,” and most awarded  “in their segment…”

THIS is the very key! Eliminate every opportunity to be measured on a level playing field with everyone else in your markets. Unless, of course, you are already the market leader with a substantial share…but I suspect, to achieve this, the market had to recognize uniqueness and a “bar” was raised with which to measure all others. Continue reading

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Sales & Marketing Director job offer

Sales & Marketing Director/industrial equipment products and services/Brazil

Assignment:

Sales & Marketing Director role for the new Brazilian subsidiary of an international global firm leader in the industrial weighing industry.

Objectives: Increase market penetration and revenues

Duration: Permanent

Start: ASAP – Q3 2015

Main business activity:  The company is operating in the Design, production, sales and after-sales service of industrial weighing equipment.

 Ideal candidate profile:

– Engineering background (ideally electromechanical engineering)

– Successful experience as Sales Director in a B to B company, ideally in the weighing industry or packaging industry (machinery)or other industrial equipment industry. Continue reading

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COO, Merger Integration – USA

Successfully led the integration of 2 independent sales teams, comprised of 1700 people

Chief Operating Officer with proven track record, leading multi-location, multi-million dollar, global B to B organizations through transformation to gain market share. Industry professional with impactful experience in Automatic Identification & Traceability Solutions of goods (hardware, software, service & consumables) through variable data coding and RFID.
Major achievement: Our top executive successfully led the integration of 2 independent sales teams, comprised of 1700 people — 400 sales – across operations in 38 countries, exceeded the 2008 sales goals of $795 million, and achieved cost and margin objectives during the global transition… Continue reading

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VP/Business Development – Hong Kong

Our top executive helps brand, market and distribute products into China and the Pacifc Rim

Previous company sales $1.7 million. In two years increased to $10 million. Exported to 33 countries. Improved profit margins from 10% to 21% and over 25% for private brands. I bring to the table forty FORTUNE 500 companies that I have done business with for 15 years. All have large food service divisions, CPG (food, health and beauty, personal care) and most own multiple US and European franchises.
Major achievement: Previous company sales $1.7 million. In two years increased to $10 million. Exported to 33 countries. Improved profit margins from 10% to 21% and over 25% for private brands.I bring to the table forty FORTUNE 500 companies that I have done business with for 15 years. All have large food service divisions, CPG (food, health and beauty, personal care) and most own multiple US and European franchises.
Interim management and international consulting expert in FMCG industry Continue reading

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CEO, Interim Manager – USA

Close USD$1 billion outsourcing contract at leading tech firm

Founder and CEO of an interactive agency and a management consultancy. Former e-visionary at IBM. Two years overseas experience. Four languages. Helped: close USD$1 billion outsourcing contract at leading tech firm; clear $300 million technology backlog at leading QSR, reach 300% sales increase and 400% EBITDA increase at apparel company; save one year and $1 million at hotel start-up. Managed project teams of up to 40.

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Improve sales performance

Customers are now smarter at buying than the salesmen are at selling. Tips for Improve sales performance

by Ray Cote You may have read one or more of the thousands of books currently available on how to improve sales performance. With so many books advising on how to be great at sales, you may be forgiven for wondering why there are so few talented salespeople out there.

You see, the thing is, in the last 40 years there have been no significant advances in sales techniques. Virtually all were built on a foundation E.K. Strong laid down in 1925. Any “new way” of selling can be mapped to one of 4 approaches that were first promulgated in the 1960’s. Procurement methods have changed – but selling methods have stood still. If a company is not hitting its sales targets it may be due to one or more of the following problems:  Continue reading

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Interim Manager Success Story: Rescue Start-Up

How to Rescue a Failing Start-Up – an Interim Manager Success Story

A success story from our iCEO Steven Lund, Interim Manager

Steven Lund tells in this success story how he turned around a failing start-up company and brought it to a successful exit being hired as an interim manager.

Mission

Company: You Take Control
Market: Privacy
Industry: Health Care
Position held: Interim CEO
Responsibilities: Worldwide Sales, Marketing, Service, Support, Business Development
How hired: I met the founder at a conference and he hired me to come in to grow the company
Company status when started: Burned thru $300K with no product, no partnerships, no channels for distribution and no cash to run the company. Continue reading

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Top Executive Success Story: Turnaround

Turnaround of a SMB company close to insolvency

a Success Story from our iCEO Jean-Luc Hauser

A SMB company acting in ophtalmic lenses had to face a critical situation:

  • Lack of cash, increasing delays for paying the suppliers
  • Sales volume decrease
  • Frequent delays in products deliveries
  • High level scrap rate (14 %)
  • Lack of manufacturing space

Read how Jean-Luc Hauser managed to turn around the situation…

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