The 10 Golden Rules for successful export
written by Freddy Dreher
In his expert file, Freddy Dreher gives a very useful overview over the do’s and dont’s of starting an export business. Easy to read and topped with well chosen examples, he establishes 10 golden rules to follow when you consider entering new markets outside your national territory.
“Over 27 years, I have successfully managed or advised international companies. Most of the companies became market leader within their industry and market. Several subsidiaries were successfully established under my leadership. I bought companies and integrated them into the root business. Furthermore, I was lucky to work with open minded owners and managers,ready to listen to my suggestions.