How to Build a Brand That Resonates with Gen Z in 2023: Tips and Strategies

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As the oldest members of Gen Z start entering their mid-twenties, this generation is quickly becoming a dominant force in the consumer market. In fact, by 2023, Gen Z is predicted to account for 40% of all consumers in the United States alone. This presents a unique challenge for businesses and brands: how to build … Read more

Strategic brand management during an economic downturn

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Brand drivers are bound to get rather complex during economic downturn and recessionary phases. From a business perspective, brands have two options in such situations.