How to let an Interim Manager do “the job” or “a great job”?

The background of this article are two French firms in trouble, with around one hundred employees and twenty million in revenue each, hiring an Interim Manager. These two manufacturers of industrial equipment are subsidiaries of two international Groups of about 1,000 employees and € 200 million in revenue. Each local company suddenly loses his top … Read more

Strategic brand management during an economic downturn

Asha Sampath

Brand drivers are bound to get rather complex during economic downturn and recessionary phases. From a business perspective, brands have two options in such situations.